Web 2.0 Expo

Schedule

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Tuesday, September 16

 
9:00AM
- 12:00PM
 
Casing the Startup Joint: Real Life Examples of Startup Opportunities, Issues, & Strategic Decision Making
 
Designing and Developing for the Future of Mobile
Garrett Murray -- 1A08 & 10
 
Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose, Passion, People, and Platforms
 
Rich UX Documentation
John Yesko -- 1A21 & 22
 
12:00PM
- 1:30PM
Lunch
 
1:30PM
- 4:30PM
Designing for Community
Joshua Porter -- 1A21 & 22
 
Enterprise 2.0 Jumpstart
Thomas Vander Wal -- 1A06 &07
 
Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
Neil Patel, Chris Smith -- 1A12 & 14
 
Scalable Web Architectures: Common Patterns and Approaches
Cal Henderson -- 1A23 & 24
 
Secrets of JavaScript Libraries
John Resig -- 1A08 & 10

Wednesday, September 17

 
8:00AM
- 9:00AM
Breakfast
 
9:00AM
- 9:50AM
Building a People-powered Company
 
Customer Service is the New Marketing
Lane Becker -- 1A12 & 14
 
 
Knowledge Sharing by Design
 
Lessons from Visual Programming with JavaScript
John Resig -- 1A08 & 10
 
 
Universal Design for Web Applications
Matt May, Wendy Chisholm -- 1A21 & 22
 
9:50AM
- 10:05AM
Break
 
10:05AM
- 10:55AM
10 Things We've Learned at 37signals
Jason Fried -- 1A23 & 24
 
Forecast: Partly Cloudy
Albert Wenger -- 1A06 &07
 
Moving Pictures
Cal Henderson -- 1A08 & 10
 
 
 
Tap is the New Click: Designing Gestural Interfaces
Dan Saffer -- 1A21 & 22
 
 
Viral Marketing 2.0
Jonah Peretti -- 1A12 & 14
 
Web2Open: Welcome and Introduction
-- Web2Open
 
10:55AM
- 11:10AM
Break
 
11:10AM
- 12:00PM
Bottoms Up and End to End: Apply the Wisdom of Crowds to Businesses
Ramez Naam -- 1A23 & 24
 
Data Center Containers: Hype or The Next Big Thing?
Steve Cumings -- A01&02
 
 
Go REST with Rails
 
 
The Real, Long-lasting (and Negative) Impact of Web 2.0 on Technology Adoption
Fraser Kelton -- 1A06 &07
 
Web 2.0 and the Reinvention of Marketing and PR
Brian Solis -- 1A12 & 14
 
Web2Open: Sessions (Rooms 1, 2, 3, hybrids)
-- Web2Open
 
12:00PM
- 1:20PM
Lunch
 
12:30PM
- 1:20PM
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
1:20PM
- 2:10PM
Disruption in the Music Industry
Ali Partovi, Hadi Partovi -- 1A06 &07
 
Electricity as the New Internet
James Governor -- 1A23 & 24
 
Just How Context Aware Are You? Mobility, Datastreams, and What Inferencing Does and Doesn't Make Possible
Dawn Nafus, Ken Anderson -- 1A21 & 22
 
Lessons Learned in Scaling and Building Social Systems
Joshua Schachter -- 1A08 & 10
 
 
 
 
Web Analytics 2.0: Rethinking Decision Making in a "2.0" World
Avinash Kaushik -- 1A12 & 14
 
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
2:10PM
- 2:40PM
Break
 
2:40PM
- 2:45PM
Keynote Opening Welcome
Jennifer Pahlka, Brady Forrest -- Special Events Hall
 
2:45PM
- 3:10PM
New York's Web Industry From 1995 to 2008: From Nascent to Ascendent
Fred Wilson -- Special Events Hall
 
3:10PM
- 3:20PM
The Death of the Grand Gesture
Deborah Schultz -- Special Events Hall
 
3:20PM
- 3:35PM
High Order Bit
Jason Fried -- Special Events Hall
 
3:35PM
- 3:45PM
The DIY Guide to Growing a Company
Maria Thomas -- Special Events Hall
 
3:45PM
- 4:00PM
Building Personal Brand Within the Social Media Landscape
Gary Vaynerchuk -- Special Events Hall
 
4:00PM
- 6:00PM
Booth Crawl
-- Expo Hall
 
7:00PM
- 8:00PM
Health 2.0 - Transforming an industry though Social Networks, Open Standards and Web 2.0
-- Gallery B - Hudson Hotel
 
Higher Education and the Web 2.0 World
-- Boardroom C-Hudson Hotel
 
How Much is Too Much? Where is the Value in Attending Conferences?
-- Boardroom A-Hudson Hotel
 
Server to Browser Data Synchronization Using XSTM and GWT
-- Boardroom B-Hudson Hotel
 
The Virtual Startup
-- Gallery A - Hudson Hotel
 
7:30PM
- 10:30PM
Official Web 2.0 Expo Conference Attendee Party
-- The Park
 
8:00PM
- 9:00PM
Best Practices in Venture Capital Deal Origination
-- Boardroom A-Hudson Hotel
 
Building a Kickass Network
-- Boardroom C-Hudson Hotel
 
Cloud Watching - Managing and Monitoring Your Virtual Computing
-- Boardroom B-Hudson Hotel
 
Location-based Social Networking - Today and the Near Future
-- Gallery B - Hudson Hotel
 
Starting an Internet Startup Without Internet Experience
-- Gallery A - Hudson Hotel
 
9:00PM
- 10:00PM
Anatomy of a Highly Scalable Facebook Application
-- Gallery B - Hudson Hotel
 
Sales Not What You Hoped?
-- Boardroom B-Hudson Hotel
 
The Virtual Handshake: How to Accelerate Professional Services Sales using Web 2.0 Technologies
-- Boardroom A-Hudson Hotel
 
Web 2.0 Testing in a Cloud Computing World
-- Gallery A - Hudson Hotel
 
What's It Like Setting Up a Business in Malaysia...
-- Boardroom C-Hudson Hotel

Thursday, September 18

 
8:00AM
- 9:00AM
Breakfast
 
9:00AM
- 9:05AM
Welcome and Morning Keynotes
Jennifer Pahlka, Brady Forrest -- Special Events Hall
 
9:05AM
- 9:35AM
Enterprise Radar
Tim O'Reilly -- Special Events Hall
 
9:35AM
- 10:00AM
It's Not Information Overload. It's Filter Failure.
Clay Shirky -- Special Events Hall
 
10:00AM
- 10:30AM
Break
 
10:30AM
- 11:20AM
Building in the Clouds: Scaling Web 2.0
 
 
Good to Great: Achieving Product Excellence in Web 2.0
Dan Olsen -- 1A21 & 22
 
Making Sense of Rich Internet Applications
Ryan Stewart -- 1A08 & 10
 
Man Versus Machine: The New Conundrum of Web 2.0 Advertising Automation
 
 
The Emerging Business Risks of Web 2.0 Models
Drew Bartkiewicz -- 1A06 &07
 
 
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
11:20AM
- 11:35AM
Break
 
11:35AM
- 12:25PM
Best Practices in Theming and How They Relate to Popular Platforms
Michael Caccavano, Amy Cham -- 1A21 & 22
 
Chrome Developer Session
Ojan Vafai -- Special Events Hall
 
Going Fast on the Mobile Web
Jason Grigsby -- 1A23 & 24
 
 
 
Starting Up in Silicon Alley
 
Trends and Technologies in Where 2.0
Andrew Turner, Mikel Maron -- 1A08 & 10
 
Web2Open: Sessions (Rooms 1, 2, 3, hybrids)
-- Web2Open
 
Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate
Michael Lazerow -- 1A12 & 14
 
12:25PM
- 2:00PM
Lunch
 
1:10PM
- 1:50PM
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
2:00PM
- 2:50PM
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
Stephan Spencer -- 1A12 & 14
 
Cashing Out: When, How, and How Much
 
Designing for the Internet(s) of the Future
Genevieve Bell -- 1A21 & 22
 
Getting More Traffic from Search: Advanced SEO for Developers
Nathan Buggia -- 1A08 & 10
 
 
Scaling Digg and Other Web Applications
Joe Stump -- 1A23 & 24
 
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
 
2:50PM
- 3:05PM
Break
 
3:05PM
- 3:55PM
Cloud Computing and the iDataPlex Platform
Scott Gerard -- A03
 
 
The Ecosystem of Corporate and Social Data
Toby Segaran -- 1A08 & 10
 
The Post-Hype State of Virtual World Marketing: What Works, What Doesn't, and Why
W. James Au -- 1A12 & 14
 
The Seduction of the Interface: Merchandising in Interactive Product Design
Christopher Fahey -- 1A21 & 22
 
The Sequel to SQL: Why You Won't Find Your RDBMS in the Clouds
Geir Magnusson Jr -- 1A23 & 24
 
Understanding the Basics of Personal Data: Vendors, Users, and You
 
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
4:10PM
- 5:00PM
10 Tips for Managing a Creative Environment
Bryan Mason, Sarah Nelson -- 1A21 & 22
 
Advanced OAuth Wrangling
Kellan Elliott-McCrea -- 1A08 & 10
 
Hitting Them Where They Live: The Emergence of Local Online Advertising
 
Scaling Synchronous Web Apps: Lessons Learned from Meebo
Sandy Jen -- 1A23 & 24
 
Video 2.0: Filling In Gaps in The Video Content Ecosystem
 
Web2Open: Sessions (Rooms 1, 2, 3)
-- Web2Open
 
5:15PM
- 6:05PM
How to Run Your Startup on Amazon Web Services
Alex Iskold -- 1A23 & 24
 
Monitoring Social Media for Fresh, Contemporary, and Reliable Sources
Andrew Baron -- 1A12 & 14
 
User Analytics: Building Flickr Stats
Paul Hammond -- 1A08 & 10
 
Using Real Time Game Concepts to Increase Engagement
Charles Forman -- 1A21 & 22
 
We are Smarter Than Me: Unleashing the Power of Crowds in Your Business
Barry Libert -- 1A06 &07
 
7:00PM
- 8:00PM
Britain’s Got Digital Talent
-- Gallery B - Hudson Hotel
 
Observing the Web 2.0 Application in Production
-- Boardroom C-Hudson Hotel
 
Social Butterflies: Using Social Media to Strengthen Developer Communities
-- Boardroom A-Hudson Hotel
 
The Future of Travel on the Net
-- Gallery A - Hudson Hotel
 
Theming Best Practices Followup Discussion
-- Boardroom B-Hudson Hotel
 
8:00PM
- 9:00PM
Adding Online Payments – Developer Best Practices
-- Boardroom C-Hudson Hotel
 
Creating Interactive Educational Content: Who, What, When, Where, and How?
-- Gallery A - Hudson Hotel
 
Government 2.0 - Bridging Government and the People Through Social Web
-- Boardroom A-Hudson Hotel
 
How to Ensure Email Deliverability for Web 2.0 Company
-- Boardroom B-Hudson Hotel
 
Kaleidoscope Twitterbase: Using Twitter as a Semantic Database Frontend
-- Gallery B - Hudson Hotel

Friday, September 19

 
8:00AM
- 9:00AM
Breakfast
 
9:00AM
- 9:05AM
Welcome to Morning Keynotes
Jennifer Pahlka, Brady Forrest -- Special Events Hall
 
9:05AM
- 9:35AM
Arianna Huffington in Conversation with Tim O'Reilly
Tim O'Reilly, Arianna Huffington -- Special Events Hall
 
9:35AM
- 9:45AM
(Re)making the Internet: Accounting for the Future of Information, Communication and Entertainment Technologies
Genevieve Bell -- Special Events Hall
 
9:45AM
- 9:55AM
What ManyEyes Knows
Irene Greif -- Special Events Hall
 
9:55AM
- 10:05AM
Organizing Chaos: The Growth of Collaborative Filters
Jay Adelson -- Special Events Hall
 
10:05AM
- 10:15AM
Because We Make You Happy
Ben Huh -- Special Events Hall
 
10:15AM
- 10:25AM
Next Generation of Video Games
Shana Fisher -- Special Events Hall
 
10:25AM
- 10:45AM
The Real Future of Technology
Dan Lyons aka Fake Steve Jobs -- Special Events Hall
 
10:45AM
- 11:00AM
Break
 
11:00AM
- 11:50AM
Content Matters
 
Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World
David Armano -- 1A12 & 14
 
Politics in a Networked Age
Andrew Rasiej -- 1A06 &07
 
The Future of Browsers
 
Wall Street's New Operating System
Douglas Atkin -- 1A23 & 24
 
11:50AM
- 12:05PM
Break
 
12:05PM
- 12:55PM
Design Case Studies: the Good, the Bad and the Ugly
David Karp, Avi Muchnick -- 1A21 & 22
 
From Modern Times to Open Times: Best Buy BlueShirt Nation Case Study
 
From Paper to QQ and Beyond: The Evolution of Currency
Tristan Louis -- 1A23 & 24
 
State of Web Development
Dion Almaer, Ben Galbraith -- 1A08 & 10
 
What Would Google Do? How Media Must Revolutionize Their Thinking
 
12:55PM
- 2:25PM
Lunch
 
2:25PM
- 3:15PM
Comet: Reversing the Web with Ajax 2.0
Ric Smith, Jonas Jacobi -- 1A08 & 10
 
Design and User Experience in an Agile Process
M. Jackson Wilkinson -- 1A21 & 22
 
Early Adopters of Finance in a Web 2.0 World
Brian Jurutka -- 1A23 & 24
 
Enhancing Engagement and User-Experience Beyond the TV Screen: Some Lessons Learned from a Transition to Web 2.0
Tony Carbone -- 1A06 &07
 
Future of Mobile Social Activity
Chad Stoller, Conor Brady -- 1A12 & 14
 
3:15PM
- 3:30PM
Break
 
3:30PM
- 4:20PM
A New Marketplace for Preferred Equity
Adeo Ressi -- 1A23 & 24
 
Agency 2.0
 
Design Prototyping Fidelity
 
Internet Business in EU: Big Opportunity or Big Hassle for U.S. Entrepreneurs and Investors?
 
Tying it All Together: Implementing the Open Web
Joseph Smarr -- 1A08 & 10