BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//com.denhaven2/NONSGML ri_cal gem//EN CALSCALE:GREGORIAN VERSION:2.0 METHOD:PUBLISH BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/New_York BEGIN:DAYLIGHT DTSTART:20080309T020000 RDATE:20080309T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1001 DESCRIPTION:This interactive session will describe and evaluate real life case studies of startup companies. The scenarios will involve business models\, financing\, marketing\, product management\, and business devel opment and allow for audience members to weigh in and discuss situations in small groups. It will be a good opportunity to get feedback and adv ice on what keeps you and your founding team up at night. This is led by two people who have experience on both sides of the startup and financi ng table. SUMMARY:Casing the Startup Joint: Real Life Examples of Startup Opportuni ties\, Issues\, & Strategic Decision Making LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1002 DESCRIPTION:The future of the mobile Web is here: WebKit. This premiere m obile browser is appearing in more and more devices and allows for amazi ngly detailed\, fully functional mobile web sites. Come hear real-world advice\, tricks\, and strategies for designing and developing contextual ly relevant\, beautiful\, and fast-loading mobile sites. SUMMARY:Designing and Developing for the Future of Mobile LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1003 DESCRIPTION:Every company wants to be more connected to its customers and prospects\, and Web 2.0 is opening up vast possibilities to do so throu gh online customer communities.\n\n\n In this high-energy\, highly inter active workshop we’ll explore what attracts people to a community\, el ements needed for a community to gel and thrive\, the fine line between community facilitation and management\, how to measure progress and succ ess\, and how to use insights from the community to inform key business functions like sales\, service\, product development\, and public relati ons.\n\n\n We’ll also go behind the scenes of successful communities t o see what makes them tick. And we’ll share the results of a new indus try study of 150 companies who are successfully using communities. Be re ady to move\, to think\, to share\, and to get out of the usual communic ations and social media boxes\n\n\n You’ll come away with:\n\n\n \n Un derstanding of the five key guiding principles of successful communities and how to overcome the three most common obstacles\n \n\n\n \n How to create and facilitate a community environment that fosters participation and conversations\n \n\n\n \n Techniques on gleaning strategic insights from the community to shape and inform key business functions like sale s\, product development\, customer service\n \n\n\n \n Insights\, based on a new industry study\, on how to measure community effectiveness that go way beyond visitors and clicks\n \n\n\n \n Beware the technology: 10 questions to use in evaluating community technology platforms\n \n\n\n \n How to get started\n \n\n\n For marketers interested in learning how to develop and manage online customer communities to advance business go als like customer insights\, product innovation\, customer advocacy\, CR M\, and reputation management. SUMMARY:Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose\, Passion\, People\, and Platforms LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1004 DESCRIPTION:Note: If you are attending this session\, please visit the fo llowing page for important downloads before the workshop:\nhttp://www.ye sko.com/web2expo\n\n\n As web sites are moving further away from the “ page” metaphor and toward more interactive 2.0 experiences\, designers are faced with moving beyond the wireframe and site map. We need to be able to communicate more fluid interfaces and interactions. Sometimes th is means documenting very detailed functionality and almost infinite “ states\,” or representing motion in a static medium. But it can also m ean stepping back to paint a broader picture—establishing and communic ating the fundamental approach for a site’s interactions—to build co nsensus before the detailed work begins.\n\n\n This presentation will ta ke a tour through several highly visual documentation techniques that at tempt to communicate the exact right amount of information\, to the righ t stakeholders\, at the right points in the project. From presenting a h igh-level interaction concept for an executive\, to producing a usable f unctional spec for visual designers and developers\, we will cover a wid e range of deliverables.\n\n\n Some of the documents we will explore are :\n\n\n \n User experience brief\n \n\n\n \n Personas and scenarios\n \n \n\n \n Concept model\n \n\n\n \n Site map\n \n\n\n \n Annotated wirefra mes\n \n\n\n \n Lo-fi and hi-fi prototypes\n \n\n\n \n Functional spec ification\n \n\n\n \n Visual design comps\n \n\n\n Attendees will walk a way with a thorough understanding of a wide range of user experience doc umentation. Each method will be presented in detail\, including:\n\n\n \ n When to use a particular method (type of project\, phase of project\, audience\, etc.)\n \n\n\n \n Best practices in designing the documents\n \n\n\n \n How to present the document\n \n\n\n Time will be allowed dur ing each section for questions and discussion. Each attendee will be giv en access to download electronic samples of each document type.\n\n\n Th is presentation is targeted toward:\n\n\n \n Information architects\n \n \n\n \n Interaction designers\n \n\n\n \n User experience architects\n \ n\n\n While a UX professional of any level will find value in this works hop\, it will likely be most valuable to intermediate level designers. T he workshop will assume at least a general level of understanding and ex perience with basic user experience deliverables (e.g.\, site maps and w ireframes)—and serve as a launching point to more in-depth documentati on. SUMMARY:Rich UX Documentation LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1005 DESCRIPTION:This in-depth workshop provides an exploration of the next ge neration of techniques for creating compelling and highly competitive we b applications. Designed especially for the web architect and product ma nager\, this session closely examines the latest trends\, best practices \, and emerging techniques for leveraging Web 2.0 concepts in web applic ations to achieve high levels of growth\, innovation\, and user adoption .\n\n\n The first half of the workshop will take a look at the specific design and technology approaches that have built the current market lead ers while also taking a hard look at emerging yet promising new techniqu es. This session will open by providing a detailed examination of the be st methods for turning a web application into a successful open platform to drive growth through the use of open Web APIs with REST\, JSON\, and ATOM. The key success factors for the underpinning business models of o pen web platforms\, including brief case studies\, will be presented. De signing for consumption in mashups and third party web apps will also be covered.\n\n\n The very latest rich user experience platforms will be e xplored including Ajax\, Adobe’s AIR\, Microsoft’s Silverlight\, and Sun’s JavaFx with an eye towards how to take advantage of their indiv idual strengths to create new\, highly compelling user experiences not p reviously possible\, including the next generation of mobile devices.\n\ n\n This session will then look in detail at the latest in web identity models with a focus on how to use OpenId and other popular web single-si gn on models to offer users the identity choices they’ll prefer in the near future. The cutting edge of social distribution channels will be e xplored through the latest field research in Open Social\, Facebook appl ication\, and lifestreaming models and how best to package and distribut e your web application within popular and high volume social ecosystems. \n\n\n The second half of the workshop explores the architectures and cu tting edge development models of Web 2.0 era applications circa 2008. Th e latest techniques for designing applications out of other pre-existing online platforms such as AWS\, Google’s APIs\, and many others will b e given with specific examples for dramatically cutting the cost and tim e to market of modern web applications. The latest in emergent architect ure techniques\, large-scale testing approaches\, and rapid scalability methods will round out the workshop and finish with an informative surve y of the latest productivity-oriented development platforms for creating highly effective web applications including Ruby on Rails 2.0\, Cake PH P\, Groovy\, and others.\n\n\n The workshop will conclude with a brief Q & A session and forward look at the upcoming set of next generation tre nds. SUMMARY:Building Successful Next Generation Web 2.0 Applications LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T193000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T163000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1007 DESCRIPTION:Writing real-world JavaScript can be a frustrating experience . In addition to the standard issues of scalability\, architecture\, and style that programmers deal with there’s an extra layer of complexity relating to performance and the writing of cross-browser code. JavaScri pt libraries are the de-facto way of routing these issues and providing a comprehensive\, easy-to-use\, solution for writing client-side code.\n \n\n In this talk we’ll explore all the techniques that go into creati ng a JavaScript library\, from the ground up. This includes everything f rom code architecture\, cross-browser code\, and the intricacies of the DOM up to performance analysis and unit testing. Throughout the talk we ’ll be examining a number of most popular libraries in an attempt to m ine them for practical information on why they are constructed in their particular manner and apply it to our everyday code.\n\n\n This will be a very code-heavy talk with lots of examples\, tutorials\, and practical code that you can begin using in your applications today. SUMMARY:Secrets of JavaScript Libraries LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T193000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T163000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1008 DESCRIPTION:This workshop will cover the fundamentals of search engine op timization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors fro m search engines like Google and Yahoo!\, as well as from social network ing and social media sites like Digg\, MySpace\, Facebook\, and YouTube. SUMMARY:Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimizat ion) LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T193000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T163000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1009 DESCRIPTION:Whether you know it or not\, communities exist around your pr oduct/service. Engaging them and providing a positive user experience is increasingly a competitive advantage. The question is: how can you desi gn for it?\n\n\n In this workshop\, Joshua Porter will share best practi ces of designing for community\, including the topics:\n\n\n \n How to d ecide what social networking features to have\, and not have.\n Setting the tone with copywriting and design elements.\n Writing rules and reg ulations in plain language.\n What a Community Manager does and what th ey’re responsible for.\n How to let the community police itself.\n H ow to say you’re sorry when something bad happens.\n The 10 habits of highly effective community managers.\n \n\n\n In this talk Porter will cover the bases of designing for community. You’ll be armed with a val uable set of practices to implement with your own communities. SUMMARY:Designing for Community LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T193000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T163000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1010 DESCRIPTION:Everyone’s doing it—the poster children for “Web 2.0” are built on top of the LAMP stack. The next generation of web-based ap plications are built with free tools\, with few people understanding the best way to scale these applications out. But patterns emerged very ear ly on—all of these applications share some common architectural princi ples that seem to be working.\n\n\n In this brief state-of-the-world\, w e’ll look at the various approaches to scalable internet application a rchitectures and what we can learn from them. SUMMARY:Scalable Web Architectures: Common Patterns and Approaches LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1011 DESCRIPTION:The internet exploded with new technologies and business mode ls that enabled people to have their very own product lines without ever setting up shop in the traditional way. This new industrial DIY revolut ion means people can truly unleash their creativity and produce things w ithout any of the financial risks associated with old school manufacturi ng or distribution chains.\n\n\n First we saw product personalization in the form of creating one’s own Levi’s or sneakers. This was nice\, but it was primarily for one person. Then came user-to-user marketplaces like eBay\, that introduced new ways to connect buyers and sellers. Fin ally we see the power of online communities\, social networks\, and bran d evangelists as an enabler to market\, distribute\, and mash-up the pro ducts.\n\n\n The intersection of product personalization\, community\, a nd the online marketplace has created something new: people making –- and selling –- their own products. More than a YouTube video\, these a re actual artifacts. Learn what makes a successful people-powered compan y.\n\n\n A panel of leaders from people-powered companies such as Blurb\ , Moo\, Etsy\, Threadless\, StyleShake\, and others will discuss what ma kes a successful people-powered company. Discussion topics include the f ollowing:\n\n\n \n How is what we’re doing different from other models ?\n What are the challenges companies will face in building people-powe red products across operations\, customer service\, copyright and materi al\, etc.?\n Tools for creation\, and the pros and cons (closed\, contr olled infrastructure (Blurb) versus letting anyone upload whatever they want (Threadless))\n Why retail quality is critical to this model\n Di stributed marketplaces\n Brand evangelism\n Community as a long-term d ifferentiator –- everyone has access to the same equipment\, so as the products get commoditized\, companies will win on communities or the to ols they build around them\; successful companies win because they innov ate on community and enabling the community (e.g.\, Moo\, Etsy\, Blurb)\ n \n\n\n What’s Next for people-powered products? Additional discussi on topics if time allows:\n\n\n \n Copyright and the many legal unknowns inherent in these models \n Community-created goods (multiple contribu tors and authors)\n How do you integrate further distribution of market place\; how do you integrate with social networks\, etc.?\n SUMMARY:Building a People-powered Company LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1012 DESCRIPTION:The release of the Processing.js library has taken the JavaSc ript world by storm—offering users an intuitive way of creating comple x\, interactive\, pieces of visualization with JavaScript. The library w as made possible by a fantastic new piece of web development technology snuck in under the radar and works in all modern browsers: the HTML 5 Ca nvas element.\n\n\n In this talk we’ll take a complete exploration of the library\, starting with the low-level Canvas element\, working throu gh the API and language parsing\, and examine how to create impressive w orks using Canvas and Processing language—all using pure JavaScript.\n \n\n This talk will explore the following concepts:\n\n\n \n Canvas\n H ow it works\n Principles\n Advanced Canvas\n Processing\n The langua ge\n Comparison with Canvas\n Examples\n Processing.js\n Language tr anslation\n Regular expressions\n Processing to Canvas mapping\n Exam ples\n SUMMARY:Lessons from Visual Programming with JavaScript LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1013 DESCRIPTION:Businesses that provide superior customer service are earning fanatical devotion. Companies like Zappos\, CDBaby\, and Flickr are dem onstrating that doing business online is anything but impersonal\, and t hat developing a relationship with your customers long after the sale is a killer competitive advantage.\n\n\n This presentation explores how in novative businesses are becoming more transparent with their audience\, engaging customers to help solve each others’ problems\, design new pr oducts and spread the word\, and suggests an overall framework and initi al steps that online and offline companies can take to start having a re al conversation with their customers. SUMMARY:Customer Service is the New Marketing LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1014 DESCRIPTION:As devices like the iPhone take hold\, our perception of the user’s environment is changing. As capable as these devices are\, they still have small screens and slow data-entry mechanisms. They’re also used in stadiums and subways\, where the user’s environment can limit how they can interact with web content.\n\n\n The accessibility of the Web to people with disabilities has foreshadowed this modern-day challen ge for the Web. And a common approach will help both causes: building to ward universal design.\n\n\n In this session\, we will discuss the conce pt of situational disability\, which is brought on by limited-capability devices on the Web\, and has strong parallels to the problems of users with disabilities. We will explore today’s accessibility landscape\, a nd produce concrete techniques designers and developers can use today to make their audience happy\, whether they’re using phones\, tablets\, or bifocals. SUMMARY:Universal Design for Web Applications LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T210500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T201500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1015 DESCRIPTION:News is being broken on Twitter hours before it makes it to t he blogs and sometimes days before it makes it to the main stream news. With the use of very fast protocols on top of social networks\, informat ion gathering can be expeditied by understanding when and where to look and by understanding how to sift relevant news from the noise.\n\n\n In context of a typical day of news gathering online\, explore the contempo rary internet from the people who make up the new publishers and audienc e online. Consider methods for using social networks and applications li ke Twitter\, Friendfeed\, aggregators like Bloglines and Google Reader\, and popular indices like Popurls and Techmeme. SUMMARY:Monitoring Social Media for Fresh\, Contemporary\, and Reliable S ources LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1016 DESCRIPTION:Clouds are moving in. The two biggest are Amazon Web Services and Google App Engine but many more are forming. What does this change in the weather mean for entrepreneurs and venture investors?\n\n\n Drawi ng on computer science\, economics\, history\, and examples from the USV portfolio and beyond\, this talk will speculate on the impact of cloud computing on the nature of competition\, the opportunities for startups\ , and the changing role of technology. SUMMARY:Forecast: Partly Cloudy LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1017 DESCRIPTION:Video on the Web is fast becoming the cool kid\, with sites l ike YouTube gaining massive popularity. This session will cover many of the details of getting video online from an engineering standpoint\, all the way from receiving user-generated content\, to video transcoding\, storage\, serving\, and playback. The session will contain technical det ails and insights gleaned from implementing video on Flickr. SUMMARY:Moving Pictures LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1018 DESCRIPTION:We all love the idea of “influentials”—those hyper-conn ected\, ultra-respected thought leaders that can make your product reach the tipping point. But have you ever actually met an influential that c an repeatedly and consistently make a product go viral? Probably not\, b ecause the latest science and real world experimentation shows that “i nfluentials” don’t really exist\, that viral growth is partly random \, and that riding a wave is much easier than creating it.\n\n\n In this session\, you will learn from a leading viral media expert how to adapt your marketing to a world where ordinary people are the key to word-of- mouth. We will cover the latest scientific theories\, look at world real data of successful viral seeding\, and explore new tools and applicatio ns. Then you can stop wasting time talking to influentials and start rid ing some good waves. SUMMARY:Viral Marketing 2.0 LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1019 DESCRIPTION:Even though the technology has been around for decades\, only now are we starting to see mass production and adoption of touchscreen and gestural devices for the public. Jeff Han’s influential 2006 TED d emonstration of his multitouch system\, followed by the launches of Nint endo’s Wii\, Apple’s iPhone\, and Microsoft Surface\, have announced a new era of interaction design\, one where gestures in space and touch es on a screen will be as prominent as pointing and clicking.\n\n\n But how do you create products for this new paradigm? While most of us know how to design desktop and web applications\, what do you need to know to design for interactive gestures?\n\n\n This introduction to designing g estural interfaces will cover the basics: usability and ergonomics\; a b rief history of the technology\; some elemental patterns of use\; protot yping and documenting\; and how to communicate that a gestural interface is present to users. SUMMARY:Tap is the New Click: Designing Gestural Interfaces LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1020 DESCRIPTION:Jason Fried\, 37signals’ president and founder\, shares val uable lessons\, insightful observations\, and the unconventional—somet imes controversial—marketing\, business\, and product development stra tegies that have made 37signals one of most influential and successful c ompanies in the Web 2.0 arena.\n\n\n Topics include tips on collaboratio n\, team size\, product road maps\, sound decision making\, boosting pro ductivity\, simplicity vs. clarity vs. complexity\, the power of less\, copywriting\, key questions you should always be asking\, and avoiding w ords that damage morale\, make projects late\, and inflame the wrong pas sions.\n\n\n Jason’s trademark straight-ahead\, no BS style is sure to make this session one of the most memorable of the conference. SUMMARY:10 Things We've Learned at 37signals LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1021 DESCRIPTION:The single-feature focus of Web 2.0 technologies (Flickr=shar e pictures\, YouTube=share vidoes\, Digg=read popular stories\, etc.)\, the explosion of start-up activity\, and the growing impatience of early adopters are fundamentally changing technology adoption. Explore how th e change occurred\, the strategic impact on commercializing new technolo gies\, and what it means for the future of web technology.\n\n\n Web 2.0 fundamentally changed the Net. It’s also fundamentally changing the t echnology adoption curve. A number of well defined and understood Web 2. 0 trends have powered incredible innovation over the past four years yet they’ve fractured the attention span of early-adopters. Geoffrey Moor e wrote of them as the patient group who can invest time to understand a nd appreciate a technology\, helping you to “cross the chasm” toward s mainstream success.\n\n\n What happens when the chasm expands down to the earliest of adopters?\n\n\n What happens when the group that was pre viously patient becomes the most impatient\, picky\, and expectant user? \n\n\n What happens when early-adopters have become spoiled by single-fe ature technologies that take no more than a moment to grasp?\n\n\n The c hallenge faced by the next wave of innovative start-ups for technology a doption increases by an order-of-magnitude.\n\n\n The session explores t he challenges faced by complex technologies that build on the infrastruc ture created in Web 2.0. Answering questions of how we got here\, the se ssion begins to explore—through assessment of strategies and case-stud ies—how we can navigate the new-world of technology adoption and comme rcialize complex web technologies. SUMMARY:The Real\, Long-lasting (and Negative) Impact of Web 2.0 on Techn ology Adoption LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1022 DESCRIPTION:REST is all the rage\, but what’s really in it for you? Usi ng the REST support in Rails\, Hansson will show you just how much simpl er your code can be when you have to support Atom feeds\, API calls\, CS V exports\, and more off the same functionality. We’re going to briefl y explore the basics of REST and then work with some actual code includi ng a few examples from 37signals applications. SUMMARY:Go REST with Rails LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1023 DESCRIPTION:If a conversation takes place online and you’re not there t o hear it\, did it really happen?\n\n\n Web 2.0 has changed the landscap e for how companies broadcast and respond to customers\, stakeholders\, and influencers.\n\n\n People\, aka the new influencers\, not only have access to the Web and a shed full of social tools to publish and share e xperiences online\, they also have the power to shape perception and evo ke emotion that can positively or negatively affect even the most seemin gly invincible brands.\n\n\n Web 2.0 has sparked social revolution and i t’s forcing companies to evolve and redesign any and all outbound and inbound communications strategies.\n\n\n If necessity is the mother of i nvention\, then observation\, mobility\, and reaction are the attributes for Darwinian evolution.\n\n\n Marketing and PR are shifting from an in bound\, one-way channel into collaborative streams of market\, product\, and service-related conversations. Socialized media is yanking brands i nto new territories providing representatives with the ability to contri bute to and shape public perception\, one very public conversation at a time.\n\n\n Those companies that apply resources to help steer and bolst er their brand across the social Web will create relationships that will ultimately pay dividends in the form of customer loyalty and referrals. Those companies reluctant\, naïve\, or ignorant to the conversations taking place without them will be introduced into social media out of ne cessity –- usually in the form of damage control.\n\n\n It all starts with listening and observation. The conversations and relationships that take place with your participation are investments in the enhancement o f business development and processes that help companies stay customer-f ocused\, empathetic\, and most importantly\, ahead of the game.\n\n\n Th e social Web gives us the opportunity to inspire communities populated b y active brand ambassadors. People are the new influencers and their col lective voices contribute to the improvement of everything we do and mos t importantly\, everything we are.\n\n\n Web 2.0 is humanizing companies \, brands\, and the products that define them.\n\n\n We’ll review the landscape of strategies\, communities\, and tools to observe\, listen\, and build strategies for meaningful engagement in order to contribute an d shape your brand in a Web 2.0 world. SUMMARY:Web 2.0 and the Reinvention of Marketing and PR LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1024 DESCRIPTION:If there is one problem that plagues all web applications\, i t’s the problem of getting people to sign-up. No matter what you’re building\, you need people to identify themselves in some way so that yo u can provide them with a personalized\, valuable web experience.\n\n\n Don’t let sign-up be your Achilles heel. In this presentation\, Porte r will share successful strategies that get you over the hurdle of sign- up\, from clever sign-up hacks to techniques that increase motivation to even removing sign-up completely. By using one or more of these strateg ies\, you too can get people started off on the right foot using your so ftware. SUMMARY:Design for Sign-up LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1025 DESCRIPTION:Democracies and markets outcompete command economies\, or so the 20th century taught us. The decades from 1920 on were an extended st ruggle between nations that had adopted open\, distributed\, bottoms-up economic and political systems like democracy and capitalism versus coun tries that had closed\, top-down economies and authoritarian governments .\n\n\n Top-down authoritarian nations have strong leaders. Powerful\, C EO-like figures who make important decisions. Important committees that analyze data and pick new directions. Five-year plans that rationally la y out investment areas and economic returns to be gained. Rigid control systems from top to bottom. They’re organized\, in other words\, like corporations.\n\n\n Bottoms-up countries\, on the other hand\, look mess y and chaotic. The president or prime minister of a market democracy can ’t set the price of bread or dictate the production quotas to the majo r industries. He or she wields less direct power over the nation’s cit izens\, factories\, and businesses than any Soviet party chief ever did. And as a result\, a modern democracy and market economy often looks lik e it has no central plan at all. Instead\, millions of poorly informed\, possibly irrational\, frequently impulsive\, and generally not-fully-in -agreement citizens make small local decisions that somehow add up to a greater whole.\n\n\n And then a miracle happens. Those millions of indiv iduals making their short-sighted decisions do a better job than the cen tral state planners. They form a kind of distributed brain\, where every individual works like a neuron\, taking in signals and passing them on to their neighbors\, co-workers\, customers\, suppliers\, and more. And that brain is just plain smarter and more nimble than the slow\, clunky\ , mainframe-like contemplation of the central state. Throughout the 20th century\, market democracies outpaced command economies in economic gro wth\, in innovation\, in the quality and diversity of products they prod uced\, and in the happiness and well being of their citizens. On a glo bal scale\, the Wisdom of Crowds beat the Wisdom of the CEO.\n\n\n So wh y do our corporations look like command economies? Could they be better \, faster\, more innovative\, more attractive to employees\, and more pr ofitable if they adopted a more bottoms up approach? And if the answer is Yes\, how do we get there?\n\n\n This talk will present five ideas of how to organize our companies in a more bottoms up way to better levera ge our employees intelligence.\n\n\n 1. Encourage the Three A’s: Local Action\, Autonomy\, and Accountability\n\n\n 2. Experiment\, an d Let Data Decide\n\n\n 3. Embrace Internal Capitalism\n\n\n 4. Pu t the Inmates in Charge of the Asylum (Embrace Internal Democracy)\n\n\n 5. Use Top-down to Drive the Why: the Goals\, Vision\, and Principl es of Your Organization SUMMARY:Bottoms Up and End to End: Apply the Wisdom of Crowds to Business es LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1026 DESCRIPTION:Disruption in the music industry: opportunities and pitfalls. \nTechnology is disrupting every facet of the music business\, challengi ng old models and creating new ones. Join iLike’s twin execs as they d iscuss how the shifting music landscape poses new obstacles and opportun ities for entrepreneurs. \n\n\n \n Social discovery. Music discovery is rapidly shifting from MTV/radio to the internet and especially social s ervices. What new opportunities does this create?\n Empowering artists. Artists are eagerly adopting direct-to-fan models and cutting out the m iddleman. Which models will work and which will fail?\n Innovation in a DRM-free world. New models can finally innovate (legally) beyond today ’s online-music boundaries. What are the best ideas?\n Streaming vs d ownloading. A growing population is consuming music via streaming rather than “owning” it. Who is rising to serve the need?\n Record sales vs ticket sales. As record sales decline\, ticket sales have been growin g. Where can technology innovation help?\n Labels\, promoters\, & artis t managers. Labels are trying to diversify their revenue away from recor ded music\, while promoters and managers are expanding into label-like m odels. What will the successful new models be?\n SUMMARY:Disruption in the Music Industry LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1027 DESCRIPTION:Joshua Schachter will offer unparalleled insights into how to successfully build\, develop\, and scale social web applications\, with an emphasis on the power of community. He will also discuss how technol ogy can augment the ability to organize\, recall\, and share information found on the Web\, effectively making one’s memory more scalable as t he amount of content proliferates.\n\n\n In expanding this concept to th e community level\, users are able to discover additional items tagged a nd saved in similar interest areas. Because del.icio.us and similar syst ems operate primarily with the intent of allowing individuals to build a nd organize their own collection of information\, a vibrant community en compassing a great deal of expertise on a variety of subjects is constru cted. Viewing the aggregate activity inside the system allows “wisdom of the crowds”-style visualization and analysis of the daily ebb and f low of information on the Web. SUMMARY:Lessons Learned in Scaling and Building Social Systems LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1028 DESCRIPTION:This session isn’t about SEO fundamentals. You won’t lear n why links are important for rankings\; you won’t learn how to justif y SEO to your boss. What you will learn is how to take your search engin e optimization skillset to the next level\, even if you’re already a s avvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action usin g audience members’ sites.\n\n\n If you want the “secret sauce” to rocketing past your competitors in the search results\, this session is for you.\n\n\n \n Learn how to gain higher rankings through “The Long Tail\,” blogs\, social networks\, widgets\, APIs\, spiders\, and more \n Obtain the tools and techniques to “reverse engineer” competing sites that outperform yours in Google\n SUMMARY:Best-kept Secrets to Search Engine Optimization Success: the Art and the Science LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1029 DESCRIPTION:We live in seductive times. Ever-growing datasets of user beh avior\, preferences\, and social ties are piling up\, and will continue to grow with the use of sensors beyond the keypad. Devices can now sense location\, movement\, and other devices\, which in many eyes amounts to a new paradigm of technologies that are “context aware.” This leap of faith—from datastream to context—is a fantasy that gets many busi nesses into trouble.\n\n\n This talk will show how this leap narrows the scope of possibilities rather than widens them\, by perpetuating an “ add GPS and stir” mentality that misses the bigger picture.\n\n\n Anth ropologists\, on the other hand\, have a lot to say about context. We st udy it extensively\, we know how it scales\, and we know that switching contexts involves a lot more than moving from one set of location coordi nates to the next. From an anthropological point of view\, what to do wi th these datasets is less a problem of math and more a problem of how to make it meaningful.\n\n\n The talk\, based on social science research o f real-world users in both mature and emerging markets\, will demonstrat e what needs to be done to put the context back into context aware techn ologies for delivering end user value. SUMMARY:Just How Context Aware Are You? Mobility\, Datastreams\, and What Inferencing Does and Doesn't Make Possible LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T181000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T174500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1031 DESCRIPTION:New York’s Web Industry From 1995 to 2008: From Nascen t to Ascendent SUMMARY:New York's Web Industry From 1995 to 2008: From Nascent to Ascend ent LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T182000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T181000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1033 DESCRIPTION:The Death of the Grand Gesture SUMMARY:The Death of the Grand Gesture LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T190000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T184500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1034 DESCRIPTION:Building Personal Brand Within the Social Media Landscape SUMMARY:Building Personal Brand Within the Social Media Landscape LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T123500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T120500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1035 DESCRIPTION:View presentation on SlideShare. SUMMARY:Enterprise Radar LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T130000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T123500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1036 DESCRIPTION:Here Comes Everybody SUMMARY:It's Not Information Overload. It's Filter Failure. LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1037 DESCRIPTION:Format: David Kidder will present the thesis\, and Max Kaleho ff with moderate discussion with esteemed panel of stakeholders.\n\n\n D escription: When computers first arrived at the Los Alamos Scientific La boratory in the 1950s\, scientists immediately started programming them to play chess. Since then\, one of the most prominent narratives in comp uting and artificial intelligence has been a machine capable of beating the world champion. Thanks to Web 2.0 technologies\, a similar man-versu s-machine debate is emerging in the advertising industry. It’s called advertising automation.\n\n\n Creativity is just as important as ever\, but the notion of “everything advertising is digitally connected” cr eates several cognitive intersections not unlike chess. Wherever numbers \, chance and skill are involved\, you can guarantee a quest for automat ion\, connected enhancement\, and artificial intelligence to achieve adv antage. Where manual\, repetitive human labor bred inefficiencies and fr ustration\, the age of Web 2.0 is heralding a computing and algorithmic transformation.\n\n\n This Web 2.0 transformation is underscored with Go ogle’s contextual ad-auction system\, the mother of all automated adve rtising systems. It’s led the path for a new breed of automated system s that auction\, broker\, target\, and optimize. Consider Tacoda\, Reven ue Science\, Rubicon Project\, Turn\, and Clickable among others. These varied systems increasingly deliver sophisticated analytics and action-o riented recommendations that yield smarter\, more profitable outcomes. S ome systems are designed to first benefit publishers\, while others are designed to benefit advertisers. Regardless\, with over 300 ad networks (or more depending on how you count them)\, any system to make advertisi ng in the digital age more manageable\, efficient\, and effective is wel comed.\n\n\n But can machines really beat or replace humans? There is so me speculation that they can in some areas\, but they certainly will tra nsform the game. First\, media buyers are struggling to scale on a manua l basis\, as well as optimize. Meanwhile\, technology is proving instrum ental to targeting and delivering on goals. Finally\, automation is remo ving grunt work and introducing efficiencies that enable humans to deliv er more premium value. In other words\, machines are making humans bioni c. This mix results in market expectations for higher standards and bett er outcomes.\n\n\n Panel will address critical questions around the arri val of Web 2.0 advertising automation:\n\n\n \n How is automation addres sing the overwhelming complexity of the online advertising landscape?\n What is the correct balance between man versus machine? How are humans and advertisers embracing automation?\n How are Web 2.0 technologies dr iving transparency and accountability to an industry suffering from a la ck of trust and credibility.\n How is Web 2.0 automation redefining met rics and performance? Is it possible for analytics to transform staid da ta into actionable insights and even recommendations?\n What Web 2.0 ad vertising automation systems are successful today? Which will be success ful tomorrow?\n SUMMARY:Man Versus Machine: The New Conundrum of Web 2.0 Advertising Auto mation LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1038 DESCRIPTION:In Web 2.0\, the product is the business: your company lives or dies based on how good your product is. The frenetic pace of Web 2.0 has raised the stakes for everyone involved in product decisions. Produc t managers\, UI designers\, and developers all face the constant challen ge of figuring out how to make their product better. This session provid es a framework for achieving product success.\n\n\nCome learn best pract ices in these areas:\n \n Defining what product (and business) success m eans for your company\n Setting clear product objectives\n Identifying and measuring key metrics\n Assessing the state of your product\n Gen erating and evaluating product ideas\n Maximizing how much customer val ue your development team creates\n SUMMARY:Good to Great: Achieving Product Excellence in Web 2.0 LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1039 DESCRIPTION:Cloud computing is self-serve outsourcing for web companies. Clouds give even the smallest startup access to world-class infrastructu re that can grow as needed. And developers build apps faster because the y start with the building blocks of online applications: authentication\ , storage\, messaging\, and the social graph.\n\n\n But the range of Clo ud offerings is daunting. From self-contained development tools to virtu al “bare metal\,” selecting the right layer of Cloud offerings funda mentally changes how you run your business\, what tools you can use\, an d ultimately how much control you have over your future.\n\n\n Join this panel of Cloud computing innovators for the silver linings—and dark s ides—of the Cloud. SUMMARY:Building in the Clouds: Scaling Web 2.0 LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1040 DESCRIPTION:What is unique about starting up a company in New York City? What are the unique advantages\, disadvantages\, loopholes and barriers? \n\n\n With this panel of people from all aspects of the startup communi ty\, we’ll explore these issues and questions submitted ahead of time from the audience.\n\n\n On the panel\, we’ll have:\n\n\n Kevin Ryan\, CEO & Co-Founder of AlleyCorp\nKevin P. Ryan\, one of Silicon Alley’s most well known Internet entrepreneurs\, has started six New York-based businesses – Alley Insider\, Gilt Groupe\, Music Nation\, Panther Exp ress\, ShopWiki and 10gen – in the past three years. He presently serv es as chairman and CEO of AlleyCorp\, which oversees each of the six com panies. Prior to AlleyCorp\, Kevin was first president then later became CEO of DoubleClick. There\, he was instrumental in building the company from a 20-person startup to a global leader with over 1500 employees.\n \n\n David Rose\, Principal of Rose Tech Ventures & Chairman of the New York Angels\nDavid S. Rose is an entrepreneurial executive and investor with extensive experience in high technology and communications\, angel investments\, finance and government. He was named by Inc. magazine to t he 1998 Inc 500 list as CEO of one of the fastest growing private compan ies in America. Red Herring magazine has described him as “a patriarch of New York’s Silicon Alley” and Crain’s New York Business named him one of the City’s 25 most influential technology executives.\n\n\n Karin Klein\, Vice President of SoftBank Capital\nMs. Klein joined Soft Bank Capital in 2000 and specializes in business development and evaluat ing and identifying new investment opportunities. She has over 10 years of private equity and operating experience. Prior to joining SoftBank Ca pital\, Ms. Klein analyzed investment opportunities for the private equi ty firm Chartwell Investments and helped build some of its existing hold ings. She also previously worked for the MC Group and Knowledge Universe .\n\n\n Moderator:\nNate Westheimer\, Entrepreneur in Residence at Rose Tech Ventures\nNate Westheimer is the Entrepreneur in Residence at Rose Tech Ventures – New York City’s leader in early stage investing. For merly\, Nate founded BricaBox.com (a next generation wiki platform) and served at the Technology Strategist for National Public Media. Nate blog s at innonate.com and guest writes for Silicon Alley Insider\, among oth er outlets. SUMMARY:Starting Up in Silicon Alley LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1041 DESCRIPTION:Web 2.0 has demonstrated the power of user-generated content\ , personalization\, and mobilization. The fear that the Internet would c reate a web of anonymity has proven false as users primarily use web sit es and services to meet new friends and access social groups.\n\n\n Simi larly\, we are just now seeing that the Web also didn’t abolish the\ni mportance of location and proximity. Users are using services to find lo cal business and friends to meet up with. They are finding serendipity t hrough advanced geographic recommendation services.\n\n\n This session w ill discuss the current evolution of Where 2.0 and how it is affecting t he entire landscape of Web 2.0 and next generation applications. Open st andards such as GeoRSS\, KML\, and Microformats provide a huge wealth of information for mashups and applications\, and libraries such as Mapstr action can be used for cartographic visualization. To illustrate the pow er of these tools we’ll talk about some interesting GeoHacks that have pushed the boundaries of geospatial applications.\n\n\n We will also lo ok forward to the future of location-enabled applications and services t hat developers can utilize today to provide users with better contextual ized and localized information. Mobile sensors\, augmented and immersive reality\, and geo-games are just a few of the next generation Where 2.0 domains. SUMMARY:Trends and Technologies in Where 2.0 LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1042 DESCRIPTION:Social media is here. According to eMarketer\, 37% of adult i nternet users and 70% of teens use social networking sites monthly. And growth is accelerating. In 3 years\, 49% of adults and 84% of teens will be on social networks.\n\n\n The major social networks have announced p lans to open their platforms to developers. This provides media companie s and marketers unprecedented\, cost-effective direct access to more th an 300 million captive and engaged users.\n\n\n While search dominated t he last 5 years of advertising\, social will emerge as the leading way f or major brands to reach and engage consumers. As such\, the social medi a application is both the new ad unit and the new media property all in one.\n\n\n Smart brands are leveraging these applications to build a dir ect\, fun\, and engaging relationship with millions of consumers. Buddy Media CEO Michael Lazerow will provide in-depth case studies of half-a-d ozen social media campaigns that have engaged consumers in a fundamental ly better way than email\, banners\, microsites\, and search. SUMMARY:Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1043 DESCRIPTION:When many people hear the word “theming\,” they think of design. While theming is a key process for integrating a design into a CMS-based website\, the power of theming extends beyond look and feel. Careful theming practices can make a site more flexible\, more extensibl e\, and easier to maintain over time.\n\n\n Description:\nBy identifying the potential benefits of strong theming practices and sorting the vari ous roles involved in a CMS-based web project\, we can better understand the effect each role can have on the process. We can then create bette r communication patterns and relationships between these roles to maximi ze the value each brings to the process.\n\n\n The session will start wi th a discussion of what theming is\, and how it affects the long term he alth and effectiveness of a website. We will then move on to discuss a three-tier theming methodology\, key project roles\, and how these roles fit in the structure of the methodology. Finally\, we will address eac h role and identify skills\, challenges\, and opportunities for each in the theming process.\n\n\n Examples and principles are platform-agnostic \, and strive to illustrate applicability across today’s popular CMS p latforms. SUMMARY:Best Practices in Theming and How They Relate to Popular Platform s LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1044 DESCRIPTION:There are 3.3 billion mobile devices in the world—that is o ne for half the world’s population. The number of mobile devices vastl y out-numbers the number of computers\, televisions\, and automobiles. W ith the release of the iPhone and Google’s Android mobile operating sy stem\, adoption of the mobile Web is taking off.\n\n\n Most web develope rs are ill-prepared for the transition to mobile devices. Aside from the obvious differences of screen size and location\, mobile devices are al so connected at lower speeds\, have slower processors\, and less memory than desktop machines.\n\n\n During this session\, you will get an overv iew of the factors that make web pages load fast in desktop browsers and how these factors translate onto the mobile Web. SUMMARY:Going Fast on the Mobile Web LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1045 DESCRIPTION:We know: your company is a labor of love. But let’s be seri ous. It’s also a labor of capitalism. And at some point you’re going to want to turn that labor into wealth. Dividends? Sale? IPO? Henry Blo dget and our expert panel will reveal the secrets to cashing out.\n\n\n As in many areas of life\, timing is key: cash out too soon\, and you’ ll leave pots of money on the table. Cash out too late\, and you could e nd up with nothing (don’t delude yourself—it’s happened before).\n \n\n And then there’s the way you cash out. A sale? For cash or stock? Flat price or earn-out? Do you stay with the company or hit the road? D o you go public—and wait the required 180 days? Then what? The panel will get to the bottom of this. SUMMARY:Cashing Out: When\, How\, and How Much LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1046 DESCRIPTION:Do you or your customers care about getting more traffic to y our web site? You’ve architected your site to run flawlessly in Firefo x and IE\, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many web sites\, the answer to this question could have a significant impact on your business .\n\n\n Come learn the top 10 best practices for search engine optimizat ion (SEO) directly from the Webmaster Center team at Live Search (http:/ /www.live.com). SUMMARY:Getting More Traffic from Search: Advanced SEO for Developers LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T181500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T172500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1047 DESCRIPTION:This session focuses on the next wave of social computing—t he pending collision course between mobile and location positioning syst ems\, location-based services\, and social networks. Location is the ult imate context and with GPS services\, it only gets more exciting. Market ers beware: this is the next big thing.\n\n\n In this session\, attendee s will learn:\n\n\n \n What makes for good location-based services and i nformation\n \n\n\n \n Understanding how to make sure content is context ually relevant\n \n\n\n \n The value of trusted information and data in a location-based context\n SUMMARY:Future of Mobile Social Activity LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1048 DESCRIPTION:Increased web traffic results in increased data and bandwidth use. To maintain a high level of consistent performance\, web programme rs need to plan ahead and ensure that their web site can scale. The chal lenge is how to scale cost-effectively.\n\n\n Joe Stump\, lead architect of Digg\, an expert in the field of web programming with more than 10 y ears experience\, will cite real-world examples of what works and what d oesn’t in terms of scaling web applications. Stump will explore the be nefits of caching\, parallel and asynchronous data requests\, partitioni ng your database when scaling out your infrastructure. SUMMARY:Scaling Digg and Other Web Applications LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1049 DESCRIPTION:This session will provide an overview of the basics behind Da ta Portability\, discussing some of the principles associated with it\, how the social networking vendors are addressing it\, and what you shoul d be aware of as you consider providing or utilizing some of the newest standards that enable Data Portability.\n\n\n The presenters are both co -founders of the DataPortability.org project and will provide a timeline view of the Data Portability movement so you can have a good understand ing of how we got to where we are today.\n\n\n Topics will include the c urrent landscape\, goals of the DataPortability.org project\, the future of social networking\, and the Personal Web with concrete ways on how y ou can get involved. SUMMARY:Understanding the Basics of Personal Data: Vendors\, Users\, and You LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1050 DESCRIPTION:Interpreting corporate data can help us understand a huge ran ge of subjects including political impact\, environmental concerns\, inv estment decisions\, ethical issues\, and improving sales processes. Prev iously the time and energy required to collect and interpret this data w as beyond the reach of most individuals and even corporations found it d ifficult to justify the investment in a data-driven approach.\n\n\n Ther e are now many sources of cool data from the government\, non-profit org anizations\, and even companies themselves that can be downloaded\, comb ined\, and mined. Unfortunately\, these data sources aren’t well adver tised and can be hard to interpret. In this talk\, Segaran will give you some ideas of what’s out there and some ideas of how you can use it t o do interesting things.\n\n\n We’ll explore:\n\n\n \n Politicians and their relationships with various companies\n Data from SEC filings\, N AICS codes\, and the U.S. Census Bureau\n Automatically finding the “ buzz” about different companies\n Ways to visualize different sources to know the right questions to ask\n Generating implied social network s\n Specialized data from other agencies like the FDA and the USPTO\n Combining data from many sources to learn new things\n SUMMARY:The Ecosystem of Corporate and Social Data LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1051 DESCRIPTION:Two years ago\, a BusinessWeek cover story about Second Life sparked a swarm of interest from real-world companies looking to adverti se in Linden Lab’s user-created virtual world. Most of the early effor ts were glorified 3D billboards\, and so the gold rush quickly died down . But while the three largest “metaverse” ad agencies largely abando ned Second Life\, more than a dozen boutique agencies are still developi ng virtual ad campaigns for major real-world clients in Second Life\, of ten returning impressive results.\n\n\n Why are they working where bigge r campaigns failed? And what are the pros and cons of marketing in a us er-created world\, as opposed to other virtual worlds? The author of Ha rperCollins’ new book The Making of Second Life: Notes from the New Wo rld takes you on an illustrated tour spanning several worlds and marketi ng campaigns. SUMMARY:The Post-Hype State of Virtual World Marketing: What Works\, What Doesn't\, and Why LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1052 DESCRIPTION:Fifty years ago the father of user-centered design\, Henry Dr eyfuss\, included merchandising among a product designer’s core job re sponsibilities\, declaring that the successful designer “accepts the r esponsibility of his position as liaison linking management\, engineerin g\, and the consumer and co-operates with all three.”\n\n\n Merchandis ing can be defined as the strategy and implementation of how a product i s presented to customers as they decide whether or not to adopt or purch ase. It is the aspect of design that focuses on a product’s desirabili ty (as opposed to its utility\, price\, usability\, etc.). It is where p roduct design and advertising intersect.\n\n\n Traditionally\, merchandi sing has been thought of as a problem exclusive to retail businesses\, b ut in today’s interactive product design milieu merchandising goes far beyond showroom dummies and point-of-purchase displays.\n\n\n In the pr actice of interactive design and information architecture\, merchandisin g –- when it is addressed at all –- is usually only discussed as a c hallenge of usability and efficiency\, and generally only in an e-commer ce context. But in a world of word-of-mouth experiences\, online reviews \, test-drive videos\, unboxing photos\, and free beta products\, mercha ndising must be built-in to the design of an interactive product\, and s hould be considered in the earliest stages of the design process\, i.e.\ , during the information architecture development. A product’s style\, voice\, onboarding experience\, customer support channels\, long-term u pgrade and “long wow” lifecycle\, and the user community that forms around it\, can and should be part of the product designer’s fundament al objectives.\n\n\n This talk will show the history of merchandising in traditional product design\, and look at practical examples of successf ul interactive merchandising design (as broadly defined above) both in t he retail/e-commerce context and\, most importantly\, inherent and emerg ent in the designs of Web 2.0 applications and services. In short\, the talk discusses how to bring a new kind of merchandising consciousness to interactive product design to help practitioners become more conscious of\, and responsible for\, the greater value their services bring to the ir businesses.\n\n\n This topic will appeal to user experience designers who either (a) design applications or (b) design web sites that sell th ings. This includes UXDs working in both corporate or design consulting environments\, but in particular it may appeal to those who are creating (or want to) their own products or services.\n\n\n It addresses some to pics that are important and widely discussed among user experience desig ners today.\n\n\n \n How information architects can become more integral to their businesses and their company’s strategy\n \n\n\n \n How IAs can collaborate more closely with marketing and sales teams\n \n\n\n \n How style\, desire\, pleasure\, and emotion can improve a user experienc e\n \n\n\n \n How merchandising is being practiced and should be practic ed in Web 2.0 products and services today\n SUMMARY:The Seduction of the Interface: Merchandising in Interactive Prod uct Design LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1053 DESCRIPTION:The term “cloud computing” has become a catch-all phrase for a wide variety of computing approaches. This variety ranges from AWS -style resource provisioning for easier and cheaper deployment of classi c application stacks\, through cloud-specific application server stacks like Google’s AppEngine and 10gen\, and on to on-demand applications ( SaaS) such as Salesforce.com. No matter what approach one chooses\, the familiar architectural ingredients like the RDBMS are getting stretched beyond the breaking point\, as requirements for size\, reliability\, and geographic span pit these solutions against the limits of technology an d physics.\n\n\n This talk examines three approaches to application data storage “in the cloud\,” and shows how these approaches are going t o force developers to rethink how they design\, deploy\, and manage thei r cloud-scale applications. SUMMARY:The Sequel to SQL: Why You Won't Find Your RDBMS in the Clouds LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T200000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T191000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1054 DESCRIPTION:OAuth is poised to be one of the most important new standards in 2008 for anyone building with identity\, social platforms\, or APIs. A simple standardization of delegated token auth\, OAuth makes it strai ghtforward to offer and consume APIs for a class of data under represent ed in the current set of API offerings — data about people\, data that people want to keep private\, and identity itself.\n\n\n Since we publi shed the OAuth 1.0 Core standard (Nov. 2007)\, Google\, Yahoo!\, MySpace \, Twitter\, Digg\, Pownce\, Hyves\, and many more have all announced th eir support. In 2008\, if you want to mashup a person’s Digg history\, their Google friends\, their favorite photos on Flickr\, and send it to Twitter\, or any variation thereof\, you’ll be using OAuth.\n\n\n So you’re interested. Now its time to take the next step.\n\n\n This talk covers why we designed OAuth the way we did\, why it works\, when it wo rks\, and when it doesn’t. And more importantly\, how to make OAuth w ork for you and your project.\n\n\n Using real world examples from our e xperience running OAuth predecessor Flickr Auth\, the OAuth standardizat ion process\, and work on the new FireEagle API from Yahoo!\, the talk w ill cover:\n\n\n \n How to use OAuth in a mobile environment\n How OAut h is useful for open source tools\n How to adapting existing APIs to us e OAuth\n Security considerations\, and implications\n How to extend a nd adapt the OAuth specification to your needs\n \n\n\n Bring your own O Auth questions\, troublesome API\, and architecture puzzlers\, and we’ ll see if we can wrangle those as well. SUMMARY:Advanced OAuth Wrangling LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T200000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T191000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1055 DESCRIPTION:A lively debate and discussion on the different elements of l ocal online advertising: What is it? Who are the players? How is it an e xciting marketplace? Why should advertisers care about it?\n\n\n Hear th e differing viewpoints and approaches from success stories to disasters. SUMMARY:Hitting Them Where They Live: The Emergence of Local Online Adver tising LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T192000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T183000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1056 DESCRIPTION:A discussion on three types of wireframe that have worked wel l in most situations:\n\n\n \n Low Fi \n Medium Fi \n HiFi\n \n\n\n Lo w Fidelity\nLow Fidelity is created using XHTML—the real strength here is in the mark-up itself. There are a lot of advantages to properly mar king up your elements to help streamline the understanding of visible el ements. Lane use the code as a place to store meta information about the content itself. When rendered he keeps everything in a top-to-bottom li sted format.\n\n\n The Medium Fidelity Wireframe\nThis is the classic in terpretation of the wireframe\, simple black and white boxes with labels \, an effective way to portray information to all the stakeholders invol ved. Something nice about medium fidelity is the ability whiteboard or s ketch the concepts quickly in various mediums. The challenge is when you start putting too much time into a medium fidelity wireframe effort. It ’s hard to know when a simple pencil sketch is actually a better solut ion then trying to recreate the sketch in Visio\, Illustrator\, or which ever tool you choose. There are a lot of ways to do the same thing with many different tools\, but some do a much better job than others. When is it best to use it? When you really need to show how the information i s visually arranged to help tell the story. Sometimes a list of all the elements isn’t going to be the strongest way to showcase the concepts. However\, this is still an effective way to not get too busy and get in the way of the overall goal which is to be a simple representation of w hat your web site or application could look like.\n\n\n The High Fidelit y Wireframe\nThis is when you need to tell the whole story. It’s very close to creating the actual look and feel of the final deliverables bei ng created. In fact\, you should be able to create a site or application using these wireframes. This level of wireframe is much more closely al igned with something created by the interaction designer. The big differ ence here is that it’s still just a static representation. The interac tion designer or developer would be responsible for creating the functio nality in place. SUMMARY:Design Prototyping Fidelity LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T200000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T191000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1057 DESCRIPTION:Sometimes silence in a conversation can mean more than just a pause in\nbreath… When communicating synchronously\, an unintended g litch in\nthe communication mechanism can be awkward\, confusing\, and s ometimes\ndangerous! Meebo is now home to 35 million unique people on a monthly\nbasis and with that many people\, Meebo’s servers are handli ng over 5 billion messages a day. All of those messages have to be deliv ered instantly\, reliably\, and without fail.\n\n\n Sandy Jen\, co-found er of Meebo\, will talk about how Meebo was able to\nget around some of the tricky ins and outs of building a fast\, reliable\, scalable synchro nous web application\, and go over tips and tricks that Meebo learned on its way to scalability and the methods they employ to ensure fast servi ce.\n\n\n Users usually have much longer session times\, long persistent connections\, and many more quirks that browsers just aren’t particul arly equipped to deal with all that elegantly. Optimizing browser paylo ad\, long polling\, and event-driven web servers are just some of the wa ys to help scale. Jen will talk about why traditional methods may not a lways work in the synchronous case\, and how sometimes the simplest chan ge can make a huge difference. SUMMARY:Scaling Synchronous Web Apps: Lessons Learned from Meebo LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T123500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T120500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1058 DESCRIPTION:Arianna Huffington in Conversation with Tim O'Reilly SUMMARY:Arianna Huffington in Conversation with Tim O'Reilly LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T125500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T124500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1059 DESCRIPTION:ManyEyes is a data collaboration and visualization service. I t’s been used by communities across the world to decipher what their d ata is telling them. Irene will share some of their stories. SUMMARY:What ManyEyes Knows LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T130500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T125500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1060 DESCRIPTION:Organizing Chaos: The Growth of Collaborative Filters SUMMARY:Organizing Chaos: The Growth of Collaborative Filters LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T184500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T183500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1061 DESCRIPTION:Keynote SUMMARY:The DIY Guide to Growing a Company LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T132500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T131500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1062 DESCRIPTION:Keynote with Shana Fisher SUMMARY:Next Generation of Video Games LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T134500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T132500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1063 DESCRIPTION:The Real Future of Technology SUMMARY:The Real Future of Technology LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T145000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T140000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1064 DESCRIPTION:The Internet and the phenomenon of social networking platform s like Facebook\, MySpace\, plus the rich media tools like YouTube\, hav e given the average political proselytizer new powers of persuasion that are resetting the political roadmap for not only the candidates and the ir parties\, but also for the main stream media which is trying to cover and report on them.\n\n\n Just like we are seeing technology reshape th e music and entertainment industries\, information technologies are empo wering people to use the massive networks that are being spawned to fun damentally change politics and soon governance itself.\n\n\n Political o pinion in our society is formed mostly through people talking to each ot her. These conversations happen in all kinds of typical places\, like di ning tables\, water coolers\, playgrounds\, VFW halls\, bars and coffee shop counters\, and even over the back fence. Like the have for generati ons\, those conversations are happening In the 2008 election cycle too. However\, this year we are seeing a new powerful force emerge that is ta king many of those conversations and putting them on steroids. SUMMARY:Politics in a Networked Age LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T210500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T201500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1065 DESCRIPTION:Flickr’s statistics product was built to give users insight into the ways that people are finding their photos\, by providing traff ic counts broken down by any combination of photo\, date\, referring pag e or search term. To display this information we’re storing “almost real-time” referral counts for all 2 billion photos on Flickr and crea ting nightly rollup reports for hundreds of thousands of accounts.\n\n\n This session will examine every aspect of how a four-person team design ed and built this system\, from initial product development to post laun ch operational issues. We’ll look at a number of technical implementat ion details\, including techniques for graph rendering and the optimizat ion of MySQL to handle large-scale data collection.\n\n\n We’ll also d iscuss how a handful of simple architecture patterns - federation\, back ground tasks\, caching and buffering - allow Flickr to quickly create pr oducts like this at scale and how you can do the same. SUMMARY:User Analytics: Building Flickr Stats LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T145000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T140000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1066 DESCRIPTION:We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a d eposit or withdrawal from our rational and emotional subconscious. The s um of these interactions and encounters adds up to how we feel about a p articular product\, brand\, or service. Little things. Feelings. They i nfluence our everyday behaviors more than we realize.\n\n\n Find out wha t organizations are doing this and how we’ll all need to re-think how brands are built and sustained in an ever-changing 2.0 world. SUMMARY:Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T145000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T140000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1067 DESCRIPTION:Web copy has advanced to one of the most central parts of a u ser’s experience. Copy\, not rounded corners and gradients\, are what makes for an interface that’s usable and useful. If copy is the interf ace\, then what does this mean for user experience professionals? Should we throw out our process? Hire more writers? How do we approach develop ing content as a crucial component of interface design? Hear from a pane l of experts designing today’s top-notch sites how to pay attention to words—from guide copy to user comments to navigation labels—so you can improve the user experience for everyone. SUMMARY:Content Matters LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T155500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T150500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1069 DESCRIPTION:Web 2.0 and social media have already had transformative effe cts on the press\, brands\, and entertainment. But perhaps the greatest impact of all will occur when the net generation changes the workplace.\ n\n\n Connected\, empowered\, resourceful\, and used to working across a rtificial company boundaries\, net genners are showing how Web 2.0 appli cations and services are changing where innovation comes from in compani es\, how work happens\, and how the employee-customer conversation may c reate more value than senior management does.\n\n\n In this session we ’ll look at the fascinating case of employee-led innovation at Best Bu y\, the global electronics retailer with over 140\,000 employees\, more than half of whom are under 24 years old. They are a leading indicator o f what’s to come. We’ll look at how the Best Buy employee social net work\, BlueShirt Nation\, built to help the advertising department\, wen t on to transform HR and IT development\; how the application of idea m arket places spurns innovation and cuts through hierarchy\; and how tapp ing the collective wisdom of employees and customers and making this av ailable online helps define the future of the brand. This keynote will b e given by Michele Azar\, VP internet strategy at Best Buy\, and Peter H irshberg\, chairman of the conversation group and longtime technology ex ecutive. It will feature videos\, animations\, historical clips\, and mu sic as we examine what happens when Web 2.0 goes to work. SUMMARY:From Modern Times to Open Times: Best Buy BlueShirt Nation Case S tudy LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T181500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T172500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1070 DESCRIPTION:If you have not been introduced to the concept of the “Come t programming\,” then now is the time to become acquainted with Ajax ’s second coming. Comet is a revolutionary development technique that rids the Web of the traditional request-response paradigm. With this new client-server communication technique\, the tried-and-true “click” will no longer drive content deliver in your applications\, instead cont ent will be both server and user initiated\, enabling an event driven mo del for development that opens the doors to delivery of real-time applic ations over the Web without the need for third-party plug-ins.\n\n\n In this session we will dispel many of the mysteries behind Comet\, and int roduce you to the core concepts necessary to master this revolutionary d evelopment technique. We will introduce you to client-side techniques su ch as forever frames\, XHR streaming/long-polling\, dynamic script tag l ong-polling\, and multi-part XHR.\n\n\n Join us and learn the techniques that will not only make your a better developer\, but a contributor to the Web’s next evolution! SUMMARY:Comet: Reversing the Web with Ajax 2.0 LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T155500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T150500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1071 DESCRIPTION:If you’re trying to figure out how to succeed in the Google age\, what better thing to do than to ask how Google would face your pr oblems and opportunities.\n\n\n In this session\, we will reverse-engine er Google and explore some of the laws and lessons that have made it sin gularly successful. And then—here’s the fun part—together we will try to apply this way of thinking to a business: namely\, BusinessWeek m agazine. We will be joined by editors from the magazine as we explore wh at they have done—they’ve gotten very enthusiastically bloggy\, for example—and what they can do in the next phases of Web 2.0. SUMMARY:What Would Google Do? How Media Must Revolutionize Their Thinking LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T155500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T150500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1072 DESCRIPTION:In the 1700s\, Isaac Newton made a radical shift by telling p eople that a piece of paper was as good as a piece of gold (what we now know as a bill). In the 1970s\, with the move away from the gold standar d\, the same type of revolution started happening\, again with a move fr om paper to bits.\n\n\n As money becomes more virtual (credit card\, dir ect deposits\, RFID)\, its form and shape is changing to the point where currency itself is no longer the same shape as what it once was.\n\n\n During this session we will go through the historical changes to date. W e will dive more particularly into the micro-currencies that emerged and failed during the first internet boom and the current crop that is emer ging and will compare and contrast them.\n\n\n Some examples of new emer gent currencies will include the “World of Warcraft” gold coins\, th e Tencent QQ (China)\, the Cyworld acorn (South Korea)\, and others.\n\n \n We will also look at micro-loan providers like prosper.com\, zopa\, k iva\, and others and show how they are impacting money flows around the world. SUMMARY:From Paper to QQ and Beyond: The Evolution of Currency LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T181500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T172500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1073 DESCRIPTION:These days\, viewers and fans expect more from their favorite TV shows than just 30-60 minutes of on-air programming 12-24 times per year. They also expect more from their show-related web experience than outtakes\, bloopers\, press photos\, and cast bios.\n\n\n At the same ti me\, producers\, programmers\, and marketers are looking for outlets for new creative ideas\, direct contact with their audiences\, immediate fe edback\, and new revenue streams.\n\n\n We’ll describe how one media c ompany has utilized 2.0 platforms to engage its audience beyond not only the linear television experience\, but beyond the typical web page expe rience as well.\n\n\n The session will concentrate on some lessons learn ed from multiple experiments with social platforms and media\; including blogs\, social networking\, viral marketing\, widgets\, and user-genera ted content.\n\n\n The examples we use will be from an entertainment and media perspective\, but the goal is to examine common strategic pitfall s and success stories that can be applied to multiple disciplines. SUMMARY:Enhancing Engagement and User-Experience Beyond the TV Screen: S ome Lessons Learned from a Transition to Web 2.0 LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1074 DESCRIPTION:Change is the only constant on the Web at the moment\, and fo r the conceivable future. Yet most decision making is still sourced pure ly from clickstream data\, very limiting in a world where Ajax\, Flash\, Video\, and Flex rule and Page Views are becoming less relevant with ea ch passing hour.\n\n\n This session presents a vision of the next genera tion of Analytics that dramatically expands the data sources used to mak e decisions on the Web and provides specific examples of how qualitative and quantitative data help you gain a complete picture of customer expe rience on your web site. Life is not just about conversion rates\, it is about task completion rates as well. It is not just about measuring onl ine impact but also offline impacts. Web Analytics 2.0 means leveraging competitive intelligence to understand your place in the ecosystem and l earn from others.\n\n\n You’ll leave the session with practical tips t hat you can implement as soon as you leave the conference room! SUMMARY:Web Analytics 2.0: Rethinking Decision Making in a "2.0" World LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T181500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T172500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1075 DESCRIPTION:The hallmark of the agile process is its short release schedu le. Developers on a project might spend two weeks adding onto a product\ , release it\, and then move into another two week iteration before anot her release. This yields efficient development\, with little wasted effo rt and a great opportunity to adapt to change throughout the development process.\n\n\n For designers and user experience architects\, the proce ss might not seem as efficient. Often\, a design team will spend weeks creating the design for a project\, only to see the fruits of their labo r adversely affected as the developers take the design into their own ha nds as requirements and interfaces change.\n\n\n This talk presents a me thodology for ensuring that an agile project maintains its design and us er experience integrity throughout the project. This happens by staggeri ng the involvement of every aspect of the team\, with user experience an d design teams working on the third iteration\, for example\, while the development team works on the second iteration. At all points\, everyon e on the team is in a position to innovate for future iterations as well as learn from the outcome of past iterations.\n\n\n With a carefully cr afted process integrating agile user experience planning\, agile design\ , as well as agile development processes\, a project team can ensure tha t the results are well-designed while still maintaining all the advantag es of traditional agile development. SUMMARY:Design and User Experience in an Agile Process LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T181500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T172500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1076 DESCRIPTION:Consumers are bringing their lives online with Web 2.0 techno logies\, such as social networking\, blogging\, and sharing and watching video and photos online –- not to mention their finance. Who are the early adopters? What are their demographics and how do these heavy user s differ from those who use them rarely or not at all? comScore gives i nsight to improve marketing and service offerings.\n\n\n Heavy users of Web 2.0 technologies display very different characteristics than those w ho never or rarely do. Heavy visitors to online banking sites\, for exam ple\, spend nearly 3 times more time than light visitors\, and visit nea rly 9 times as many times per month. These heavy users are 134% more lik ely to be found on car rental sites than the average internet user.\n\n\ n Heavy users also spend a disproportional amount of time and consume mo re content than light users. Heavy financial information site visitors v iew 85 percent more pages on lottery/sweepstakes sites than the average internet user.\n\n\n How have consumers adopted finance online? What te chnologies and what processes are they most comfortable with? comScore will share insight and benchmarks.\n\n\n By observing our online panel o f 2 million consumers\, comScore will investigate what role finance has in the behaviors of consumers and what the characteristics are of early adopters: their online purchasing behavior\, Web surfing patterns and us age\, and how heavy users behave differently than light users. SUMMARY:Early Adopters of Finance in a Web 2.0 World LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T192000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T183000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1077 DESCRIPTION:Oliver Jung and Lukasz Gadowski\, two of the most active Euro pean internet entrepreneurs and investors\, give their insights about bu siness opportunities in Europe.\n\n\n How can U.S. companies unlock Euro pe as a market? Why are there so few examples of globally successful U.S . companies and the field is left to European incumbents? How European e ntrepreneurs and Investors can profit from copycatism –- the phenomeno n of creating massive value by transferring proven models into other geo graphies.\n\n\n Jung and Gadowski give exclusive and exciting firsthand insights around these topics. SUMMARY:Internet Business in EU: Big Opportunity or Big Hassle for U.S. E ntrepreneurs and Investors? LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T192000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T183000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1078 DESCRIPTION:The 2.0 web world is more than just embedded technology – i t is a philosophy. Agencies who embrace this thinking are more flexible\ , agile and innovative in their strategy and approach. Staying on the cu tting edge means more than just pitching 2.0 campaigns\; it means the ev olution of departmental structure\, organizational culture\, and strateg y. It also means redefining collaboration. This session explores the ch allenges top agencies face and the creative efforts to move individuals\ , teams and management into a more progressive era. SUMMARY:Agency 2.0 LOCATION:1A12 & 14 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T200000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T191000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1079 DESCRIPTION:There is a lot to learn from how other industries manage crea tive professionals. Stage managers wrangle directors\, designers\, and a ctors every day—under strict union guidelines. Editors cajole writers into producing on-time(ish) for each week. Conductors balance the needs of dozens of musicians while staying true to the needs of the music. And the martial system of management that is common in any fine dining esta blishment is the stuff of legends. These disciplines can teach us how to build and support creative environments that are conducive to excellent work that is also on-time and on-budget.\n\n\n Bryan Mason and Sarah Ne lson of Adaptive Path will introduce you to 10 techniques used by creati ve management professionals to get great work from your team. SUMMARY:10 Tips for Managing a Creative Environment LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1359 DESCRIPTION:IDEO ran dozens of experiments in offices around the globe\, testing everything from multitouch displays and always-on videoconferenc ing to blogs\, wikis\, and other social networking tools. Their early it erations have led to the design of an intranet system that uses personal portfolio-building as the basis for knowledge sharing.\n\n\n IDEO is de lighted to share their design process and the solutions it has produced. Take a tour of what they’ve built\, why they’ve built it\, and how it’s working. SUMMARY:Knowledge Sharing by Design LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1360 DESCRIPTION:Based on direct experience consulting in the field\, this sem inar is geared for executives and professionals working in “traditiona l” (non-Internet native) business. We’ll explore the underlying org anizing principles and success factors in building and executing a Socia l Web strategy\, specifically:\n\n\n \n What it takes to build a listen ing organization\n Moving the company towards intimate customer relati onships\n Promoting employee and customer-led innovation\n SUMMARY:The Moonwalking Bear: What Traditional Business Really Needs to Know About Web 2.0 LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1361 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Welcome and Introduction LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1362 DESCRIPTION:This session will provide case studies of companies that have successfully built and deployed cloud computing and Platform as a Servi ce solutions within their enterprise to power a range of business applic ations and processes. In addition to solution and architecture overviews \, the speakers will cover best practices and ROI metrics established th rough these projects. SUMMARY:Running Your Enterprise in the Cloud: Lessons from IT Innovators LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1363 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3\, hybrids) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1364 DESCRIPTION:Blu-Ray vs. HD-DVD. VHS vs. Beta. PC vs. Mac. AC vs. DC. As l ong as platforms have been a valuable resource\, wars have been fought t o control them. Eventually\, either through trickery\, persistence\, or legislation\, all wars come to an end. By understanding these wars\, old and new\, we’ll be better prepared to survive the next. SUMMARY:Platform Wars: A Brief History LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T153000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1365 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1366 DESCRIPTION:For too long\, power distribution has been a top down\, subsc ribe only model\, but the electricity grids of tomorrow will be read/wri te\, just like the Web. It’s a commonplace to talk about how IT should be delivered as a utility\, but what about delivering a utility the sam e way the Web works? Utilities need to become more like the Internet: di sparate\, disconnected electrical grids will be joined up to give us one global electricity super-grid. Imagine the resilience: electricity whi ch can route around problems. Think about how much more stable the super -grid would be if the excess energy produced by\, for instance\, Scandin avian wind farms on windy nights could simply be sold to meet capacity s hortages in the US as people arrive home from work\, or in Japan as they start to wake up.\n\n\n What if the grid were smart\, publishing prices in real-time\, based on supply and demand fluctuations? And further\, w hat if smart meters in homes and businesses could adjust appliances base d on the real-time pricing (thermostats up/down\, devices on/off\, etc.) And what if\, again like the Internet\, the super-grid were read/write i.e. if you could be a producer as well as a consumer?\n\n\n In this tal k Tom Raftery will explain how this vision will be realized\, which comp anies and geographies are leading the charge\, and what you should to do to encourage the change. SUMMARY:Electricity as the New Internet LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1367 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1368 DESCRIPTION:As the Web evolves\, so does the need to keep your Web 2.0 wo rking as new browsers ship\, and standards evolve. What does it mean whe n one browser fixes a bug\, and another doesn’t? How do you deal with drastically different ship cycles? Can you stay on the cutting edge\, a nd really stay ahead of the game\; keeping your users happy? SUMMARY:Web 2.0 Compatibility: How to Stay Ahead of the Game LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1369 DESCRIPTION:So you want to build a SaaS company – but don’t know how to begin. How do you take advantage of the SaaS model to effectively bui ld your business? \nJoin salesforce.com and one of its many successful F orce.com ISV partners to learn how companies are successfully executing on SaaS strategies to create strong businesses\, not just strong applica tions. Take home valuable tools and actionable ideas to apply to your ow n company. Building on salesforce.com’s own experience as well as that of the more than 400 Force.com AppExchange partners\, this session will help you extend SaaS DNA throughout your company SUMMARY:Seven Habits of Highly Successful SaaS Companies LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1371 DESCRIPTION:Presentation is a current day look at both the business and u ser risks\nassociated with the Social Web. Presented by a technologist and\nbusiness risk expert\, Mr. Bartkiewicz will address topics such as: \n\n\n - explosive personal and social data risks for big business\n- em erging brand and advertising risks as social media advances\n- emerging cyber laws in the US and Europe that will help or hurt the\nWeb 2.0 move ment\n- Web 2.0 “blind spots” for traditional businesses\, the econo mics of Web\n2.0 mistakes\n\n\n Every CMO\, CSO\, or CIO should consider this presentation as Mr\nBartkiewicz will give real examples of how wel l-intentioned companies\nwere impacted by Web 2.0 blind spots for privac y\, advertising\, and\nintellectual property risks.\n\n\n Presented by a n 18 year veteran of Internet models\, having worked with\nWalmart\, Hom e Depot\, Primedia\, GE\, UBS\, Citibank\, UBS\, Barclays\, and 20\nothe r Fortune 1000 companies\, within the US and Europe.\n\n\n Mr. Bartkiewi cz underwrites the Internet and Technology risks for\ninternational bran ds as well as emering Web 2.0 businesses. He\npossesses a keen understa nding of where technology advancement for Web\n2.0 interects with busine ss risk and Law.\n\n\n http://qawww.hfpinsurance.com/servlet/Satellite?c =Page&cid=1150848583573&pagename=HFP%2FPage%2FHFP_ProductPage&pagetab=20 SUMMARY:The Emerging Business Risks of Web 2.0 Models LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1372 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1373 DESCRIPTION:Overwhelmed by the amount of information you look at every da y? Learn about new tools\, technologies\, and techniques that are emergi ng for tackling information overload. The solution lies in organizing al l of your information streams\, while distilling out just the manageable subset that is the most targeted to your various areas of interest. SUMMARY:Surviving and Thriving Amidst Information Overload LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1374 DESCRIPTION:The Force.com platform makes it easy to develop and deploy po werful apps in the cloud. Learn how to use the latest set of tools and s ervices that bring developer productivity and collaboration to the Force .com Platform as a Service model.\n\n\n Led by Force.com technical exper ts\, this session will reference real-world examples of using advanced P latform as a Service technologies to define\, build\, and deploy busines s processes that integrate multiple clouds. SUMMARY:Coding the Clouds: Building Enterprise Apps Using Force.com and O ther Cloud Services LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1375 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3\, hybrids) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T165000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T161000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1377 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1378 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1379 DESCRIPTION:With a myriad of bite size applications that exist with open APIs\, we still see applications that rely on form pushing and list gene ration interaction models. Delivering experiences beyond forms and list s requires new thinking\, design\, and technologies that innovate user i nteractions and visualize data efficiently\, with no compromise in perfo rmance. Rich Internet Applications (RIAs) aim to deliver high fidelity experiences through the use of new tools and technologies on multiple ch annels such as web\, mobile\, and out-of-home applications. What are th ese new tools and technologies\, what are considerations of appropriate usage\, and what do RIAs look like? SUMMARY:Why Do Web Sites All Look Alike? Escaping Web 2.0 Design Conform ity LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1380 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1381 DESCRIPTION:With Internet Explorer 8 we usher in a new wave of browser in novation from Microsoft—all while maintaining compatibility with the t oday’s web standards. We’ll dive into the new rendering engine withi n IE8\, support for new HTML5 tags\, CSS 2.1 compliance\, DOM improvemen ts\, the developer tool bar\, DOM storage\, Ajax navigation\, activities and Web Slices. SUMMARY:Internet Explorer 8: A Modern Development Platform LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T200000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T191000 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1382 DESCRIPTION:Get more information about Web2Open at http://web2open.pbwiki .com/ \nSee the full schedule at: http://web2open.pbwiki.com/schedule\n\ n\n Web2Open is Web 2.0 Expo’s “unconference”—a free\, community -driven event where you can connect with other participants on Web 2.0 t opics that you want to discuss. As an unconference Web2Open lets attende es determine available sessions using an on-site grid\, and it emphasize s participation over presentations. SUMMARY:Web2Open: Sessions (Rooms 1\, 2\, 3) LOCATION:Web2Open END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T210500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T201500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1383 DESCRIPTION:Many companies have benefited hugely from harnessing collecti ve power. But not all have succeeded. There are many pitfalls to be avoi ded and obstacles to be overcome in tapping the wisdom of communities. C ommunities can make your company more productive\, more profitable\, and a better place for the people who work and live there. Industry expert Barry Libert discusses how business communities and social networking ca n drive innovation\, reach new markets\, resurrect customer loyalty\, an d improve profitability.\n\n\n During this session\, Libert outlines the critical steps to gaining management buy in for your community initiati ves. He also discusses the ways to correctly assess your “community re adiness” in preparation for this journey. As a wrap up\, Libert highli ghts real-world case studies of companies like Starbucks\, Fox Televisio n and InnoCentive that have successfully partnered with their customers using community to create real value for their business. SUMMARY:We are Smarter Than Me: Unleashing the Power of Crowds in Your Bu siness LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T210500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T201500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1384 DESCRIPTION:Game concepts can be used to increase engagement on the Web. In fact\, some of the most successful social sites can be viewed as game s themselves. As more and more users congregate concurrently to central networks\, the sense of real-time presence and interaction becomes incre asingly important. Forman will talk about how to design and employ some game concepts from presence status\, to chat and general gaming. SUMMARY:Using Real Time Game Concepts to Increase Engagement LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T210500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T201500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1385 DESCRIPTION:Amazon Web Services is an emerging infrastructure for buildin g and scaling businesses on the Web. Based on the decade of experience s upporting the world’s largest web retailer\, this set of pay-per-use s ervices is ideal for bootstrapping and growing a startup. Learn how to s tart using Amazon S3\, EC2\, SimpleDB\, and Simple Queue services.\n\n\n Amazon Web Services stack includes:\n\n\n S3: a storage services ideal for hosting large media files\n\n\n EC2: on-demand grid service\n\n\n Si mpleDB: distributed indexing\, hashing\, and simple database service\n\n \n SQS: a queuing service for asynchronous message processing\n\n\n In t his talk we will describe the API and usage scenarios for each service. Participants need to have an understanding of basics of distributed comp uting. SUMMARY:How to Run Your Startup on Amazon Web Services LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T124500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T123500 DTSTAMP;VALUE=DATE-TIME:20130620T054304Z UID:1386 DESCRIPTION:(Re)making the Internet: Accounting for the Future of Informa tion\, Communication and Entertainment Technologies SUMMARY:(Re)making the Internet: Accounting for the Future of Information \, Communication and Entertainment Technologies LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T145000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T140000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1387 DESCRIPTION:In many ways browsers have stagnated for years. It appears th at we are coming out of the barren years\, and with the sped up developm ent of Firefox\, WebKit\, Opera\, and even IE 8\, we could be seeing a r enaissance of the Web as a whole. The browser is the gateway to the Web\ , and as it evolves\, we as Web developers can do more and more.\n\n\n W e have representatives from browsers themselves\, as well as other folk\ , as we explore the future of browsers and where the Web is going in thi s panel. What do they see as the important blockers? How can we get past them? How can we stop JavaScript 2 from becoming the Web’s Perl 6?\n\ n\n Come with your own questions\, as we get some time to chat with the people that matter…. the developers building the front door to your ap plication. SUMMARY:The Future of Browsers LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T192000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T183000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1388 DESCRIPTION:Now is one of the best times in history to start a business a nd venture capital is fueling a renaissance of innovation globally. Unf ortunately\, the venture capital world is a completely unregulated indus try. Adeo will discuss the measures being taken to turn venture investm ent into an efficient and transparent market. Adeo Ressi will present a nd analyze all of the reviews of a particular fund (drawn from TheFunded .com)\, including private details and secondary comments\, to paint a pi cture of what is really being said. SUMMARY:A New Marketplace for Preferred Equity LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1717 DESCRIPTION:Mobility transforms the Internet. It brings Web 2.0 to every pocket allowing you to attend to your favorite services anytime\, anywhe re. As a world-leading mobile software platform\, S60 offers application developers vast markets through out the world. With Symbian Foundation\ , we will set the future of mobile software free to supercharge innovati on and opportunities. Every second smart phone in the world is built on S60 – Can you afford to miss the opportunity? SUMMARY:The Power of Mobile Internet - Interact in Real Time LOCATION:A03 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1718 DESCRIPTION:The Health Care industry is facing a transformation. The powe r of the consumer is rising and the pressures to solve the plight of the uninsured are coming in to play.\n\n\n As the role of the consumer grow s in managing their own health we are massively under served in our acce ss to information and good advice. This represents a tremendous opportun ity that will see Social Networks evolving to support health consumers. Health records will move on-line\, even if only slowly.\n\n\n What are t he steps in this transformation? Come along and have your say. Shape the future. SUMMARY:Health 2.0 - Transforming an industry though Social Networks\, Op en Standards and Web 2.0 LOCATION:Gallery B - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1719 DESCRIPTION:What if instead of sending messages between your browser and web server you could directly synchonize your business objects between t he two? GWT allows you to write your in-browser code in Java\, and XSTM manages communications between clients and the server. Objects are updat ed using transactions and conflicts are handled between clients working on same objects.\n\n\n XSTM has similarities with Adobe Flex Data Servic es. SUMMARY:Server to Browser Data Synchronization Using XSTM and GWT LOCATION:Boardroom B-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1720 DESCRIPTION:Virtual computing has changed the way companies operate. The physical web farm\, with load balancers and monitoring on site\, is qui ckly becoming a thing of the past. With technologies like Amazon’s EC 2\, companies can quickly and flexibly scale their operations to an almo st infinite proportion.\n\n\n With virtualization though comes a complex series of management requirements. When you don’t have physical acce ss to the machines your company relies on\, how do you balance web traff ic\, and ensure proper monitoring and failover procedures?\n\n\n Tom Dal y\, CTO and President of Dynamic Network Services\, will look at technol ogies that exist today to help companies actively manage their cloud thr ough outages\, traffic spikes\, and unpredictable growth. With more tha n a decade of direct technology experience\, Mr. Daly is responsible for the development and management of Dyn Inc’s own network as well as se rving the technological needs of more than 2 million customers through D ynDNS and Dynect. SUMMARY:Cloud Watching - Managing and Monitoring Your Virtual Computing LOCATION:Boardroom B-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1721 DESCRIPTION:You know that your internet presence is critical to your comp any. You don’t need anyone to tell you that. But how do you make it the most secure\, the most reliable\, and the quickest possible?\n\n\n J eremy Hitchcock\, CEO and CFO of Dynamic Network Services. provides a ca se study on how his company grew from an open source start-up with no ve nture capital to a resource for some of the top companies in the world.\ n\n\n Mr. Hitchcock will discuss scalability\, developing technology in house v. outsourcing\, cloud computing\, network monitoring\, and more. The session will highlight Mr. Hitchcock’s decade of technology exper ience and success in leading his company to serve more than 2 million cu stomers. SUMMARY:Building a Kickass Network LOCATION:Boardroom C-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1722 DESCRIPTION:Rich Internet applications have become one of the many overhy ped buzzwords in the web 2.0 community and every company from Google to Microsoft seems to have a different definition of what a rich Internet a pplication is. In this session I’ll talk briefly about the history of RIAs and then dive into the current landscape to show you how you can st art using RIAs as part of your web strategy regardless of your current s oftware infrastructure. We’ll look at examples spanning from the deskt op to the mobile world and look at open source as well other solutions s o you’ll get a full picture of what works best for you. SUMMARY:Making Sense of Rich Internet Applications LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1723 DESCRIPTION:Even the most traditional organizations are contemplating how to incorporate Enterprise 2.0 technologies into their current collabora tion environment. These governance-based and top-down models are challen ged by more democratic expressions that are redefining how employees are coming together to learn\, share\, and communicate.\n\n\n Hear how cust omers are experiencing the transformation of readiness and knowledge man agement for their businesses. Learn from the stories about the disruptio n of Web 2.0 concepts on core business functions and how varying busines s models need to evolve to realize the potential of social computing.\n\ n\n Lastly\, we will share some insight to commonly asked questions such as: Can web 2.0 concepts actually help organizations? Is it all worth i t? What are the gains in productivity\, profitability\, knowledge\, expe rtise\, employee retention? Are employees making the best use of this ne wly found freedom? Why is social computing the primary catalyst for inno vation? SUMMARY:How to NOT Fail in Social Computing for Business - Examples from Real World Customers LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1724 DESCRIPTION:In less than forty years\, the internet has moved from the ma rgins of everyday life into a range of mainstreams: internet connectivit y can be found on personal computers and laptops\, in cell phones and ot her mobile devices\, in satellite navigation systems\, connected consume r electronics\, gaming consoles and even personal health technologies. S imilarly the internet touches and is touched by people all over the glob e. It is an evolving sociotechnical system\, rather than simply a techno logy. In this session\, we will focus on many different pathways and tra jectories along which the internet is evolving and transforming. SUMMARY:Designing for the Internet(s) of the Future LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T155500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T150500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1725 DESCRIPTION:The Ajax revolution is complete: Sophisticated JavaScript use r interfaces are nearly ubiquitous. Yet\, the innovations in the Ajax co mmunity continue. However\, as we take a look back at why Ajax took off\ , we realize how important the user experience it is. As developers we o ften talk more about the engine than the car itself.\n\n\n In this talk\ , Dion and Ben discuss the latest developments\, including multithreaded JavaScript technology-powered UIs\, robust offline storage\, choosing t he right Ajax/JavaScript technology framework\, Ajax outside of the brow ser\, and more. SUMMARY:State of Web Development LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T145000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T140000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1726 DESCRIPTION:How technology will continue to fundamentally change the Fina ncial Services industry. SUMMARY:Wall Street's New Operating System LOCATION:1A23 & 24 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T155500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T150500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1727 DESCRIPTION:Are design flaws responsible for nasty blog commenters? Why can user backlashes against site updates reach such logic-defying discor d? These and other questions arise when users begin to increasingly “ live” on the sites they frequent\, feeling that they are invested in t he products’ development\, growth\, and success. Good design can enco urage positivity and discourage negativity in a community. When making design decisions\, site owners need to be considerate of the people who are turning their products into vibrant hubs of discourse and activity. Simple features might be easy to implement\, but can drastically change user interaction. We will share our experiences from Tumblr\, Worth100 0\, Aviary and other case studies showcasing the good\, the bad\, and th e ugly. SUMMARY:Design Case Studies: the Good\, the Bad and the Ugly LOCATION:1A21 & 22 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T192000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T183000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1728 DESCRIPTION:The web is currently defining how sites will communicate with each other. OpenID\, OAuth\, OpenSocial and PortableContacts protocols are becoming the web’s “open stack” and they are becoming more imp ortant each week. It’s important to know how they work together before implementing them. Plaxo CTO and community leader Joseph Smarr will lea d a session explaining how these pieces fit together. SUMMARY:Tying it All Together: Implementing the Open Web LOCATION:1A08 & 10 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T163000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T150000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1729 DESCRIPTION:Lunch will be provided for attendees with conference passes\, speakers and press. SUMMARY:Lunch END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1730 DESCRIPTION:Lunch will be provided on the Expo Floor for attendees with c onference passes\, speakers and press. Purchase options will also be ava ilable on the Expo Floor for all other attendees. SUMMARY:Lunch END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1731 DESCRIPTION:Lunch will be provided on the Expo Floor for attendees with c onference passes\, speakers and press. Purchase options will also be ava ilable on the Expo Floor for all other attendees. SUMMARY:Lunch END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T172500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T155500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:1732 DESCRIPTION:Lunch will be provided for attendees with conference passes\, speakers and press. SUMMARY:Lunch END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T110000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2055 DESCRIPTION: SUMMARY:Breakfast END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2056 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2057 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T174000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2058 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T120000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T110000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2059 DESCRIPTION: SUMMARY:Breakfast END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T130000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2060 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2061 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2062 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T120000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T110000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2063 DESCRIPTION: SUMMARY:Breakfast END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T140000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T134500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2064 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T150500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T145000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2065 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T183000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T181500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2066 DESCRIPTION: SUMMARY:Break END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T135500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2068 DESCRIPTION:You probably should know this by now: Dumping the suit and ti e and dressing like the Mac guy won’t make you cool\n\n\n The powerful combination of buzz and herd behavior has led companies in traditional industries to invest in blogs\, wikis\, social networking and other Web 2.0 tools and services\, to foster collaboration and knowledge sharing a nd to reach out to clients and business partners. However\, for many of them results have been lukewarm at best. In his role as an Emerging Tech nologies evangelist at IBM\, Aaron has been working with a wide variety of clients worldwide\, providing consulting advice on Web 2.0 to enterpr ises large and small.\n\n\n Best practices can be defined as “the most efficient and effective way of accomplishing a task\, based on repeatab le procedures that have proven themselves over time for large numbers of people” (Wikipedia). Conversely\, an anti-pattern can be loosely defi ned as a damaging mistake which occurs with enough regularity that it ca n be abstracted and recognized as a pattern. Some educators claim that w e learn more from errors than from successes\, hence the value of identi fying anti-patterns.\n\n\n This session will explore some of the common anti-patterns he observed in global enterprises that may explain why som e of the benefits of Web 2.0 are not materializing fast enough\, and wil l provide recommendations on how your organization can avoid common pitf alls.\n\n\n Hot topics such as the lack of an ROI model or measurement f ramework\, a dominant command-and-control corporate culture\, and the pe rceived security or legal risks around Web 2.0 will also be discussed in this session. SUMMARY:Realizing Business Value from Web 2.0: An IBMer's Perspective on ROI\, Metrics and Anti-Patterns LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T150000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T141000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2069 DESCRIPTION:Increasing energy costs\, growing power consumption\, outdate d data center infrastructure and tightening budgets are real challenges that threaten business growth. Discover how to manage growth\, deploy hi gher density IT\, achieve new levels of energy effectiveness\, and gain actionable awareness of your data center environment by utilizing contai nerized data centers\, close coupled cooling and data center environment al monitoring. SUMMARY:Data Center Containers: Hype or The Next Big Thing? LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T174500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T174000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2070 DESCRIPTION:Welcome! SUMMARY:Keynote Opening Welcome LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T210000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T190000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2071 DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks wh ile you check out all the cool stuff on the expo show floor. This event is open to all attendees. SUMMARY:Booth Crawl LOCATION:Expo Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2072 DESCRIPTION:MeetingWave.com\, which recently launched in beta\, provides a prime example of one of the major issues facing tech startups in NYC: where to find the talent necessary to design and build a Web 2.0 busines s.\n\n\n Based on his own experiences\, MeetingWave’s founder John Boy d will be able to offer some insight into this process for those looking to launch or currently looking to expand their development teams. SUMMARY:The Virtual Startup LOCATION:Gallery A - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T013000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T223000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2073 DESCRIPTION:Eat\, drink and mingle at this event – exclusive to Web 2.0 Expo conference attendees and Expo Plus pass holders. This will be a gr eat opportunity to unwind and network with other conference goers.\n\n\n The party will take place at:\nThe Park\n118 10th Avenue @ 18th Street\n \n\n\nNOTE: This event is open to all conference attendees\, speakers\, press and Expo Plus Pass holders only.\n SUMMARY:Official Web 2.0 Expo Conference Attendee Party LOCATION:The Park END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2074 DESCRIPTION:John Boyd\, founder of the recently launched MeetingWave.com\ , will discuss how you can have a great idea for a Web 2.0 company and s till make it happen in spite of your own limited experience Internet-wis e. SUMMARY:Starting an Internet Startup Without Internet Experience LOCATION:Gallery A - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2075 DESCRIPTION:Higher Education is educating current and future generations and yet it frequently wants to play ostrich with a head in the sand.\n\n \n How do we help the Old School expand it’s horizons and see that the “scary world of the web” has many opportunities to reach out to stu dents? How do we help the current generation see what Can be and how to take it even farther?\n\n\n Come together with people who want to talk a bout what they are currently doing\, what issues they are having\, and w hat solutions they think are available. All we can do is grow and learn . SUMMARY:Higher Education and the Web 2.0 World LOCATION:Boardroom C-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T120500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2076 DESCRIPTION:Welcome! SUMMARY:Welcome and Morning Keynotes LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T142000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T133000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2077 DESCRIPTION:Enterprise mashups provide entirely new ways of using informa tion for competitive advantage. But how do you get started? And\, what best practices have leading-edge customers already established? This s ession will cover both the business and technical aspects of enterprise mashups\, starting with what IBM has learned so far about roles\, work-f low and typical use cases. From there\, we will demo several implementa tions and close with an overview of future technical directions. SUMMARY:Using Enterprise Mashups: What IBM Has Learned About Where They'r e Helpful LOCATION:A03 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T175000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T170000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2078 DESCRIPTION:This will be an information discussion about Hewlett-Packard ’s (HP’s) Performance and Scalability testing of Microsoft’s IIS 7 .0 Web Engine running on HP ProLiant Server platforms. HP is in the midd le of testing how well IIS 7.0\, running on Windows Server 2008\, scales across multiple servers in a scale-out architecture\, and how well it s cales in a scale-up architecture when adding additional cores within a s erver. HP will provide preliminary server performance and scalability te st results and server deployment recommendations based on characterizati on of different web service workloads and scenarios. HP will provide an overview of HP servers\, network configurations and web workloads and s how example deployments of web applications on HP servers. This sessi on will provide technical performance and scalability data that can assi st the audience in making decisions about how to design Web 2.0 architec tures such as social-networking sites\, wikis\, blogs\, and other Web 2. 0 technologies on HP Technology. SUMMARY:Performance & Scalability of Web Servers running on HP Server Pla tforms LOCATION:A01&02 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T120500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2079 DESCRIPTION:Welcome! SUMMARY:Welcome to Morning Keynotes LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2080 DESCRIPTION:The UK companies are attending the Web 2.0 Expo in NYC as par t of a Digital Mission to the US. Backed by UK government agency\, UK Tr ade & Investment\, the aim is to help UK business grow their US business \, meet potential partners and talk to investors.\n\n\n The companies at tending from the UK are:\n\n\n • B View (http://www.bview.co.uk) – R eference site for and about businesses.\n• Harvest Digital (http://www .harvestdigital.com) – Digital marketing agency.\n• Head London (htt p://www.headlondon.com) – Web agency.\n• Headshift (http://www.heads hift.com) – Social computing consultancy.\n• Huddle (http://www.hudd le.net) – Collaboration software and community for businesses.\n• id iomag (http://www.idiomag.com) – Customisable online magazine tool.\n • KMP Interactive Marketing and Technology (http://www.kmp.co.uk) – Retail websites and social media design.\n• Market Sentinel (http://ww w.marketsentinel.com) – Monitors brand buzz on social networks.\n• M ippin (http://www.mippin.com) – Mobile content aggregator.\n• Little loud (http://www.littleloud.com) – Digital production technology for f ilm and broadcast.\n• QuickTV (http://www.quick.tv) – Online video s ervice.\n• Slicethepie (http://www.slicethepie.com) – Finances and s upports new music with shared funding model.\n• Smarkets (http://smark ets.com) – Market prediction and betting tool.\n• Sweemo (http://www .sweemo.com) – Online trading community.\n• Tactile CRM (http://www. tactilecrm.com) – Web-based customer relationship management for small business.\n• Tempero (http://www.tempero.co.uk) – Social media mana gement and moderation.\n• UGame (http://www.ugame.net) – Social netw ork for gamers.\n• UnLtdWorld (http://www.unltdworld.com) – Communit y and tools for social entrepreneurs.\n• Unruly Media (http://www.unru lymedia.com) – Video advertising marketplace and publisher of Viral Vi deo Chart.\n• Veedow (http://www.veedow.com) – Customisable online s hopping tool.\n• WorldTV (http://worldtv.com) – Online video commun ity.\n\n\n The companies undertook an application process and were selec ted by an advisory board that included Mike Butcher (Techcrunch’s UK e ditor)\, Reshma Sohoni (CEO of Seedcamp\, the European equivalent of Y C ombinator) and two high profile investors Nic Brisbourne (DFJ Esprit) an d Doug Richard (Library House and former UK Dragon’s Den judge) plus r egional digital innovation champions.\n\n\n The Digital Mission has rece ived significant coverage in the UK press including:\n\n\n The Guardian – http://blogs.guardian.co.uk/digitalcontent/2008/08/chinwags_digital_ mission_20_ho.html\nTechcrunch UK – http://uk.techcrunch.com/2008/08/0 6/21-uk-firms-selected-for-digital-mission-to-new-york/\n\n\n This sessi on will provide US firms a chance to meet and collaborate UK partners an d discover more about what the digital sector is like across the pond. SUMMARY:Britain’s Got Digital Talent LOCATION:Gallery B - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2081 DESCRIPTION:Since its inception with very basic reservation sites to its evolution to referral sites\, social media sites and user created conte nt travel has been a disruptive technology for the traditional travel in dustry\, altering how travel is sold and promoted\, It has also bcome on e of the most profitable verticals for advertisers and merchants on the net.\n\n\n Well established travel agencies have had to close up shop an d/or cut their commissions to compete with their online competitors With the introduction of smart phones with GPS maps the travel industry on t he net is facing another r/evolution\, possibly even more profound.\n\n\ n This seminar will explore the various evolutionary stages of travel on the net and conjecture where it may be ten years from now.\n\n\n Panel ist include: TripAdvisor – executive TBA\, TripIt – Gregg Brockway – president and co-founder\, Travelistic\, Nicholas Butterworth- CEO and founder- Frommers.com\, Jason Clampet – Online Editor\, Tripolog y & Hopstop.com\, Chinedu Echeruo – Founder\, YowTrip.com\, Felipe Coi mbra – Founder SUMMARY:The Future of Travel on the Net LOCATION:Gallery A - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T171000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T162000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2129 DESCRIPTION:Cloud computing has become a disruptive force in the computin g world by providing pay-as-you-go\, on-demand compute and storage resou rces that can expand to be virtually infinite for the needs of most comp anies. But we are now evolving from the initial stage of “scaling my a pp in the cloud” to the next stage where the focus shifts to fault-tol erant and redundant deployments. With new cloud providers coming online rapidly\, clouds now offer disaster recovery\, redundancy\, and geolocat ion options beyond what even affordable traditional hosting solutions ca n offer. With all these new options comes more complexity. How do you d eploy an application across multiple clouds? What are the challenges an d opportunities for application design and deployment? Thorsten von Eick en\, Founder & CTO of RightScale\, will discuss the evolving cloud lands cape\, the new issues it raises\, and approaches and solutions that yiel d practical results for those considering leveraging the clouds today. SUMMARY:Leveraging the Clouds for Reliable Web Applications LOCATION:A03 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T183500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T182000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2130 DESCRIPTION:. SUMMARY:High Order Bit LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T131500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080919T130500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2131 DESCRIPTION:How simplicity powers large\, growing\, complex communities l ike I Can Has Cheezburger? SUMMARY:Because We Make You Happy LOCATION:Special Events Hall END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2132 DESCRIPTION:With Nokia’s Plazes\, Loopt\, UpNext\, BrightKite\, Whrrl\, Where and more\, location-based social-networking is taking off as smar t phones expand their market share.\n\n\n This BOF will analyze the exis ting landscape\, try to identify what’s missing\, what are the opportu nities and try to predict what the near future holds. SUMMARY:Location-based Social Networking - Today and the Near Future LOCATION:Gallery B - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2133 DESCRIPTION:This session will focus on introducing the concepts of Kaleid oscope and will teach how to use the system through its simple command-l ine interface in Twitter. Various application scenarios will be discusse d that could use the Twitter version of Kaleidoscope called Twitterbase or adapt Kaleidoscope to work within existing data systems. If there are technical difficulties that prevent the demo from happening\, a general discussion or an alternate presentation will occur.\n\n\n Kaleidoscope is a new open-source semantic database system developed by Allan Spale t hat is designed to store both structured and unstructured data. It is sp ecifically designed to hide many of the complicated issues of database c reation\, usage\, and management by utilizing the concept of tagging. Ab stract data entities are created and value attributes are added to them as needed. (For instance\, the entity highway290 could be tagged with th e value attributes of travel_time = 50\, length = 20\, etc. [units for l abels would be implied by the type an attribute received]). Entities are organized and duplicated in a directory of containers. Since everything is interconnected through extensive use of “database foreign keys”\ , the new data into the system builds upon existing data. The API of Kal eidoscope is built to use any existing data store. The system natively s upports BerkeleyDB but could be expanded to include other SQL databases\ , Google Spreadsheets\, Hadoop\, Amazon storage services\, etc. Future f eatures will include a more robust scripting language and support for we b services and programmatic access to local machine DLLs and shared obje cts.\n\n\n Twitterbase is a demonstration application that showcases the power of Kaleidoscope with the ubiquity of Twitter. By using Twitter as the “command line” to issue database commands\, Twitter allows Kale idoscope to be accessible from a mobile device or web browser. A Twitter user choose to follow kscope (the Kaleidoscope Twitter bot). Then a use r can send private messages (commands) to kscope\, and kscope will retur n a private message (results) to the user. To foster data sharing\, each user will have a public data section and a private data section. The us er can read and write both sections\, but the public data section is acc essible to all\, while the private data section is blocked from anyone. With such a simple accessibility\, data can now be pulled and pushed any where—web widgets\, external applications\, etc. SUMMARY:Kaleidoscope Twitterbase: Using Twitter as a Semantic Database Fr ontend LOCATION:Gallery B - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080916T193000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080916T163000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2134 DESCRIPTION:This workshop provides an overview of the Web 2.0 tools and t he changes\nthese social tools and user focused ease of use tools play f or enterprise\n(organizations that are large to small with business\, no n-profit\, or public\nservice focus). There have great changes made to t ools and services provided\non the web in the last 5 years or so as the layers and use of the tools on\ntop of the web browser have changed for the better. This change has value to\nthe organizations using the web an d not just the people using sites.\n\n\n The workshop focuses on concept ual models to help people things about the\nimportant components for suc cess using the social web tools and services to\naugment the organizatio n’s reach and engage better with customers and\nemployees.\n\n\n The w orkshops covers advantages\, lessons learned\, and current along with\np otential gaps around deciding how to make first steps\, how to select to ols\,\nand how to increase the chances for success with the Web 2.0 tool s for\nEnterprise use. SUMMARY:Enterprise 2.0 Jumpstart LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T185500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T180500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2135 DESCRIPTION:This session will give an overview of the benefits brought on by a new architecture behind running Cloud Computing and Web applicatio ns. It will walk through the main development and usage of mashups to su pport the Data Center running and managing clouds. The intent is to int roduce iDataPlex as a platform for Cloud Computing and rapid application development “RAD” and deployment. The features of IBM System x iDa taPlex will be described with its open architecture\, easy management\, spacial density advantages\, and integrated deployment . All these feat ures will be put into context of use cases\, applicable solutions and th e challenges of modern Web 2.0 Infrastructure Data Center design. SUMMARY:Cloud Computing and the iDataPlex Platform LOCATION:A03 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T125000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T120000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2136 DESCRIPTION:The social networking sites\, cloud computing \, video portal s \, user generated content and the list goes on. With Web being the “ everything” platform for the content hungry consumers \, it’s a huge challenge to build web applications that can keep up with ever increasi ng demand for faster data access. Having a robust and an effective infra structure to support all of these is a key to a successful business.\nIn this session we will explore how HP’s purpose built Extreme Data Stor age provides the rock solid platform for building next generation conten t-serving applications. Learn all about the product that is designed for extreme scalability \, manageability \, availability and above all affo rdability can ease your pain points and help your business run smoothly. SUMMARY:Extreme Data Storage - Prayers Answered LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2231 DESCRIPTION:In the past year\, Sun Developer Network has reached out to i ts community through social media. It currently hosts the SDN Channel\, a blog that highlights videos on Sun technologies and products as well a s updates from Sun’s Campus Ambassadors via the CampusCast series. In addition to the SDN Channel\, the “Sun Total Access Network” :http:/ /www.youtube.com/user/suntotalaccessnet/ on YouTube posts on-the-fly int erviews with top Sun executives and employees as they make the “magic ” happen inside of Sun. SDN has also turned to microblogging in the fo rm of Twitter to communicate program benefits\, event updates\, and to c onduct community trivia challenges and award JavaOne passes. This is in addition to the numerous podcasts\, Second Life chats\, Facebook pages\, and websites that support products and technologies at Sun.\n\n\n But w hat is the future? We all want to stay on the cutting edge of Web 2.0 te chnologies\, so where do we go next? And how do we differentiate our pro grams from others when 96% of our enterprise community is doing the same ? SUMMARY:Social Butterflies: Using Social Media to Strengthen Developer Co mmunities LOCATION:Boardroom A-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T010000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2415 DESCRIPTION:Many Facebook applications are “toy” applications and not considered “worthwhile”. In this session\, we will first show an ex ample of a deep Facebook application that can support 100s of millions o f records\, delivers data to millions of users with acceptable latencies . We will look into the anatomy of this application and lead a discussio n around what it takes to build scalable Facebook applications “in the cloud”. SUMMARY:Anatomy of a Highly Scalable Facebook Application LOCATION:Gallery B - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2445 DESCRIPTION:How do you declare a community successful? The answer depends of course on your business goals. In this session Dave Carter\, Awarene ss Co-Founder and CTO will review:\n\n\n \n Concepts for measuring ROI i n enterprise social media\n Steering the community for higher return\n Tangible benefits of enterprise social media\n SUMMARY:Measuring ROI around Web 2.0 LOCATION:A04&05 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2446 DESCRIPTION:After exploring on “Serge the Concierge”: http://www.serg etheconcierge.com the Consumed to Thrifty thread\, I thought it could be useful to see how this applies to picking which conferences are worth a ttending\, what their value proposition is.\n\n\n Therefore I offer to h ave a session looking at this topic\n\n\n What justifies attending a con ference\, an event?\nHow much is too much as far as price goes?\nDoes th e time and place plays a role in your choice?\nIs face time with people you have only had contacts with online the best part.\nWhere are the bes t spots to make new connections\, the coffee line\, lunch break?\nHave y ou felt that your time and money would have been spent better if you too k a vacation instead of attending a certain event?\nWhich? When? Where? SUMMARY:How Much is Too Much? Where is the Value in Attending Conferences ? LOCATION:Boardroom A-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080917T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2447 DESCRIPTION:I am currently writing a white paper on “Best Practices in Venture Capital and Private Equity Deal Origination.” For background \, I suggest that you look at the slides for my presentation on this top ic\, at http://www.slideshare.net/dteten/source-deals-web-20-teten/ . T his presentation is based both on work Evalueserve does for venture capi tal and private equity clients\, and research I did in connection with m y book\, The Virtual Handshake: Opening Doors and Closing Deals Online ( http://www.TheVirtualHandshake.com ). SUMMARY:Best Practices in Venture Capital Deal Origination LOCATION:Boardroom A-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T010000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2448 DESCRIPTION:I wrote a book on this topic\, The Virtual Handshake: Opening Doors and Closing Deals Online ( http://www.TheVirtualHandshake.com ). You can see a PPT version of the book at http://www.teten.com/assets/d ocs/Grow-Sales-Web2-Teten.pdf . SUMMARY:The Virtual Handshake: How to Accelerate Professional Services Sa les using Web 2.0 Technologies LOCATION:Boardroom A-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T010000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2449 DESCRIPTION:so you’ve created a cool product and you expect sales to co me to you\, but\nindustry veteran with +10 yrs internet start-up experie nce prepared to discuss ideas that can jumpstart sales and create/drive productive\, scalable sales teams SUMMARY:Sales Not What You Hoped? LOCATION:Boardroom B-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T010000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2450 DESCRIPTION:5 of Malaysia’s IT companies are invading the Web 2.0 expo on a mission to learn and showcase their talents to the world. They are a part of a delegation specially hand-picked by the Multimedia Developm ent Corporation (MDeC) of Malaysia. Come share the experience of what t hese 5 companies went through in setting up their business in Malaysia a nd learn more what they are doing at the moment.\n\n\n The Malaysian del egation consist of:\n\n\n 1. Red Snapper Sdn Bhd – A company that foc uses on wireless mobility over WiFi and WiMAX. (www.redsnapper.biz)\n2. T-Melmax Sdn Bhd – A company that develop innovative technology solut ions for various industries with special focus on financial applications . (www.t-melmax.com)\n3. Urekalabs Sdn Bhd – An Internet Start-up com pany developing web base interior design visualization application and r eal time advertisement solution for online videos.\n4. Ezypzy Sdn Bhd – A company that develops Web Base Contact Management\, Information Re pository & Information Distribution Application.\n5. Consoci8 Sdn Bhd – A company that develops Web 2.0 application and currently working on experimental social network especially designed for the Malaysian techn opreneur community. Teddology is focused on helping Malaysian technopren eurs develop networks\, obtain funding\, and advance Web technology in t he country.\n\n\n This session intends to introduce the audience to thes e 5 Malaysian companies represented at the Expo. It will give a brief o verview of how these 5 companies are helping to shape internet & web 2.0 space in Malaysia and also a brief showcase of their products and servi ces. At the end of the session hopefully some new partnerships could be born between these 5 Malaysian companies and other companies attending the Web 2.0 expo. SUMMARY:What's It Like Setting Up a Business in Malaysia... LOCATION:Boardroom C-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2454 DESCRIPTION:This forum will allow a deeper discussion on the specific que stions and challenges facing participants in their sites’ theming proc esses.\n\n\n The focus of the discussion is intended to explore theming processes and role management rather than the technical aspects of speci fic platforms\; however\, Tree House developers will be participating an d available to discuss process-related technical issues. SUMMARY:Theming Best Practices Followup Discussion LOCATION:Boardroom B-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T220000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2455 DESCRIPTION:Often Web 2.0 applications are developed using multiple langu ages (PHP\, JavaScript\, Python\, Perl to name a few) a database (MySQL\ , Postgres etc) and a container to execute the business login (like J2EE \, Tomcat\, Glassfish).\n\n\n With traditional tools it is not possible to debug this complex stack. We need a tool that works across the entire stack. Dynamic Tracing a feature in OS X\, FreeBSD and OpenSolaris can be used to observe the entire stack.\n\n\n We will discuss the tool and demo its applicability to the real world. We will use SugarCRM as the sa mple of application. SUMMARY:Observing the Web 2.0 Application in Production LOCATION:Boardroom C-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2456 DESCRIPTION:Government’s basic role is to ensure the security and well- being of its people. This role\, however\, has expanded to include compl exities demanded by its increasingly sophisticated society. Due to its s ize and bureaucracy\, governments have become sluggish in responding to its people’s needs. The question then becomes: How can government agen cies be more efficient\, agile\, and better serve its people?\n\n\n Web 2.0 technologies may hold the answer to bridging the gap between governm ent and its people\, providing people with a better medium to speak out and interact with the government\, while at the same time obtaining serv ices from government.\n\n\n So how can government use web 2.0 technologi es to improve their services? Join us and share your ideas. SUMMARY:Government 2.0 - Bridging Government and the People Through Socia l Web LOCATION:Boardroom A-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2457 DESCRIPTION:Currently\, within our life times\, is it possible to create multiple forms of media content universally interactive for any audience ?\n\n\n Potential topics include\, but not limited to:\n\n\n 1. how and why we are using interactivity in today’s media landscape (ie. video g ames like Spore\, interactive educational websites like World Without Oi l and Strange Days on Planet Earth\, social networking sites\, and onlin e multi-media portals like Youtube/Flickr)\n\n\n 2. how filmmakers are c reating movies/documentaries with interactive components (ie. experiment al interactive films like ??? and blue-chip documentaries that come wit h extensive interactive educational outreach like Becoming Human.\n\n\n 3. potential interactivity field trials like creating interactive conten t for a classroom setting\, then teaching the students and teachers how to do basic filmmaking and editing so that they can insert themselves in to the story.\n\n\n 4. how video games could combine with science\, heal th\, etc to make learning truly interactive. SUMMARY:Creating Interactive Educational Content: Who\, What\, When\, Whe re\, and How? LOCATION:Gallery A - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2458 DESCRIPTION:Because of spam\, sending email has become incredibly complic ated. Ensuring that your email is accepted and goes into your user inbox is called deliverability. It is crucial to the life of any company\, es pecially web companies. For instance\, Adopteunmec.com\, a French dating and social networking site\, was plagued with rejected mails from large mailbox providers such as Hotmail and Yahoo. Improving their deliverabi lity led to a +30% in their subscriber growth.\n\n\n This BoF session ai ms to present ways of improving your email deliverability.\n\n\n In part icular\,\n+ Subscriber authorization (opt-in) and The CAN-SPAM Act.\n+ O utsourcing vs. insourcing your email deliveries?\n+ Basis of deliverabil ity\n+ How to monitor your delivrability\n+ The Deliverability Matrix (i n which directions should I work?)\n+ Simple steps to improve your deliv erability SUMMARY:How to Ensure Email Deliverability for Web 2.0 Company LOCATION:Boardroom B-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T010000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T000000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2478 DESCRIPTION:For companies\, cloud computing can be a savior\, allowing th em to increase capacity and add capabilities on the fly without investin g in new infrastructure\, training new personnel or licensing new softwa re.\n\n\n But with this\, developers and QA folks are facing new challen ges – an application’s performance can be affected not only by the i mplementation strategy of the developer\, but also by the composite perf ormance of 3rd party application components integrated into the applicat ion – and by the performance of the underlying cloud infrastructure. N ow\, Files and data are stored remotely on systems outside the control o f the local IT department and perhaps outside of the organization itself .\n\n\n Join Rajeev Kutty of Keynote Systems to explore new ways of test ing Web application performance and tips on how to implement them. SUMMARY:Web 2.0 Testing in a Cloud Computing World LOCATION:Gallery A - Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080919T000000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T230000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2480 DESCRIPTION:Payments Industry Security Initiatives\n\n\n The Card Associa tions employ stringent data protection compliance requirements for merch ants and merchant service providers\, including businesses or other part ies that provide payment processing solutions to merchants. Two specific programs\, the Payment Card Industry (PCI) Data Security Standard and t he Payment Applications Best Practices (PABP)\, are vital to the long te rm success of your business.\n\n\n Payment Card Industry (PCI) Data Secu rity Standard\n\n\n The PCI Data Security Standard is an industry-wide p rogram implemented in December 2004 that incorporates the various cardho lder security programs previously created by Visa\, MasterCard\, Discove r\, and American Express. PCI is designed for merchants and merchant ser vice providers (including developers) that handle\, process\, and/or sto re cardholder information. Recognizing that a merchant’s security need s vary according to its size and the number of transactions it processes \, the PCI Data Security Standard has been divided into separate levels of required merchant and developer compliance.\n\n\n Payment Application s Best Practices\n\n\n Though Authorize.Net highly recommends that all m erchant service providers comply with PCI\, compliance is not generally required of most payment applications vendors and developers. However\, Visa recognizes that payment applications are a key component of data se curity and has therefore developed the Payment Applications Best Practic es (PABP)—a set of 13 industry security standards that assist software vendors with creating and maintaining secure payment applications. Whi le PABP is not yet required by the payments industry\, it is anticipated that it will be in the near future. Therefore\, it is highly recommende d that you comply with the practices.\n\n\n Additional Best Practices\n\ n\n Connect to the Payment Gateway Using Advanced Integration Method (AI M)\nThe recommended method of integration for all Card Not Present (CNP) merchant\nbusiness models is AIM. AIM offers the most flexible integrat ion\, allowing merchants\nto host their own secure payment form and send transactions to the payment gateway using an end-to-end Secure Sockets Layer (SSL) connection.\nAuthorize.Net also provides a Card Present (CP) integration method designed for developers and providers of retail poin t-of-sale (POS) systems and payment solutions. This method connects via AIM using an SSL connection. CP solutions may be developed so that retai l and mobile merchants need only to purchase a ready-to install POS solu tion or device.\n\n\n Implement Optimal Web Site Programming\n\n\n Optim ize the security of your checkout pages. For example\, if you host a pay ment form page\, implement controls to restrict its use to one authoriza tion per order session. Also\, if your merchants use the GET method to r eturn their customers to their Web site from a receipt page\, you should convert to the POST method.\nThe POST method uses hidden fields\, thus better protecting transaction information.\n\n\n Educate Merchants about Security Best Practices\n\n\n Your merchants also have a great responsi bility to implement and maintain optimal security for their businesses. Authorize.Net offers a wide range of built-in features and value-adding products that increase security and diminish the risk of fraud.\n\n\n Su pport Advanced Fraud Detection Solutions\n\n\n Support API fields for bu ilt-in and value-added fraud prevention solutions such as Address Verifi cation Service (AVS)\, Card Code Verification (CCV)\, and the Authorize. Net Fraud Detection Suite (FDS). Encourage your merchants to implement t hese solutions for their payment gateway accounts.\n\n\n Affiliate Resel ler Program\n\n\n The Authorize.Net Affiliate Reseller Program provides developers with the opportunity to offer a premier payment gateway solut ion bundled with the services they provide\, while gaining a valuable ne w source of revenues. The Affiliate program helps to meet developer’s and merchants’ payment needs as simply as possible so developers can f ocus on the core of their business. In fact\, we’ll handle everything —including account setup\, billing\, free customer support\, and even an Internet merchant bank account. SUMMARY:Adding Online Payments – Developer Best Practices LOCATION:Boardroom C-Hudson Hotel END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T200000 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T191000 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2481 DESCRIPTION:The production quality is high. The audience numbers rival c able television. And probably the most exciting things happening in the space are with independent content creators and content networks.\n\n\n This panel brings together some of the leaders of the professional onli ne video content industry to talk about how and who they source content from\, their current distribution strategies\, who they think are innova ting in this emerging industry\, and what opportunities they see for bot h independent content creators and the networks forming around them. SUMMARY:Video 2.0: Filling In Gaps in The Video Content Ecosystem LOCATION:1A06 &07 END:VEVENT BEGIN:VEVENT DTEND;TZID=America/New_York;VALUE=DATE-TIME:20080918T152500 DTSTART;TZID=America/New_York;VALUE=DATE-TIME:20080918T143500 DTSTAMP;VALUE=DATE-TIME:20130620T054305Z UID:2487 DESCRIPTION:Welcome to Google’s new OS browser\, Google Chrome. Chrome is the most buzzed about thing on the net right now. Between the EULA\, benchmark controversy\, the nifty comicbook and\, oh yeah\, the browser itself\, everyone wants to know whats happening. SUMMARY:Chrome Developer Session LOCATION:Special Events Hall END:VEVENT END:VCALENDAR