About: John Yesko is a User Experience Lead at Roundarch, Inc., a leading Web consulting company. In this capacity, he directs the information architecture and user experience design efforts for large-scale website projects.

Previously, he was the User Experience Group Manager at Fry, Inc., leading the information architecture design for several prominent eCommerce websites. In addition to information architecture, his experience includes usability testing, interface design, illustration, and creative direction.

John has worked with client companies of many sizes and industries, from dotcom start-ups to Fortune 500. Some of his better-known past clients are Caterpillar, Dow Corning, Eddie Bauer, Eli Lilly, Kodak, Motorola, Sears, Spiegel, and the Sierra Club. As a veteran of new media, his work has ranged from the CD-ROM-based programs of the early nineties to the rich Internet applications of today.

John earned bachelor’s and master’s degrees from the University of Illinois.