About: Max is a renowned expert, evangelist and student of interactive marketing, with an extraordinary track record of defining and building the reputations of early-stage companies. Prior to joining Clickable, Max spent over three years at Nielsen BuzzMetrics , most recently as Vice President of Marketing, where he helped grow the business from a startup into the global measurement standard in online consumer-generated media. Prior to Nielsen, he helped develop some of the most influential brands in Web analytics, including comScore Media Metrix and Hitwise. He frequently lectures to industry organizations and educational groups, such as the Word-of-Mouth Marketing Association, the Advertising Research Foundation, The Marketing Sciences Institute, ad:tech, OMMA and Columbia University. He pens a widely-read blog about marketing, media and life called AttentionMax.com and authors a weekly column in MediaPost. Max holds a Bachelor of Science degree from Syracuse University’s Newhouse School.