About: As a General Manager and the leader of Avenue A | Razorfish’s Northeast region, Pete applies his experience as a business strategist and interactive marketing consultant to develop effective strategies for understanding and influencing consumer behaviors. He has led a wide variety of projects in the areas of strategic planning, digital marketing, and web site development. Pete has been fortunate to work with some of the world’s most loved brands, including Eastman Kodak Company, Viacom, Conde Nast, The New York Times, Nielsen Media Research, BMG and Bertelsmann, Daimler Chrysler, and Microsoft.

Pete has consulted on business and marketing issues for fifteen years, eleven of those spent specifically on Internet strategy and implementation. Prior to joining Avenue A | Razorfish, Pete held a variety of executive and client management positions at Scient, KPMG Peat Marwick, and NetResponse.

A frequent speaker at industry events, Mr. Stein also taught e-commerce strategy at the University of Maryland School of Business. He is a regular columnist for iMedia Connection.

Pete holds a B.S. degree from Lehigh University.