• Home
• My Schedule

Michael Lazerow

Social media is here. According to eMarketer, 37% of adult internet users and 70% of teens use social networking sites monthly. And growth is accelerating. In 3 years, 49% of adults and 84% of teens will be on social networks.


The major social networks have announced plans to open their platforms to developers. This provides media companies and marketers unprecedented, cost-effective direct access to more than 300 million captive and engaged users.


While search dominated the last 5 years of advertising, social will emerge as the leading way for major brands to reach and engage consumers. As such, the social media application is both the new ad unit and the new media property all in one.


Smart brands are leveraging these applications to build a direct, fun, and engaging relationship with millions of consumers. Buddy Media CEO Michael Lazerow will provide in-depth case studies of half-a-dozen social media campaigns that have engaged consumers in a fundamentally better way than email, banners, microsites, and search.
We know: your company is a labor of love. But let’s be serious. It’s also a labor of capitalism. And at some point you’re going to want to turn that labor into wealth. Dividends? Sale? IPO? Henry Blodget and our expert panel will reveal the secrets to cashing out.


As in many areas of life, timing is key: cash out too soon, and you’ll leave pots of money on the table. Cash out too late, and you could end up with nothing (don’t delude yourself—it’s happened before).


And then there’s the way you cash out. A sale? For cash or stock? Flat price or earn-out? Do you stay with the company or hit the road? Do you go public—and wait the required 180 days? Then what? The panel will get to the bottom of this.