Tuesday, September 16 2008

9:00am - 12:00pm		Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose, Passion, People, and Platforms Lois Kelly, Francois Gossieaux -- 1A12 & 14
1:30pm - 4:30pm		Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) Neil Patel, Chris Smith -- 1A12 & 14

Wednesday, September 17 2008

9:00am - 9:50am		Customer Service is the New Marketing Lane Becker -- 1A12 & 14
10:05am - 10:55am		Viral Marketing 2.0 Jonah Peretti -- 1A12 & 14
11:10am - 12:00pm		Web 2.0 and the Reinvention of Marketing and PR Brian Solis -- 1A12 & 14
1:20pm - 2:10pm		Web Analytics 2.0: Rethinking Decision Making in a "2.0" World Avinash Kaushik -- 1A12 & 14

Thursday, September 18 2008

10:30am - 11:20am		Man Versus Machine: The New Conundrum of Web 2.0 Advertising Automation David Kidder, Max Kalehoff, Jim Barnett, Mike Kelly, Tim Hanlon -- 1A12 & 14
11:35am - 12:25pm		Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate Michael Lazerow -- 1A12 & 14
2:00pm - 2:50pm		Best-kept Secrets to Search Engine Optimization Success: the Art and the Science Stephan Spencer -- 1A12 & 14
3:05pm - 3:55pm		The Post-Hype State of Virtual World Marketing: What Works, What Doesn't, and Why W. James Au -- 1A12 & 14
4:10pm - 5:00pm		Hitting Them Where They Live: The Emergence of Local Online Advertising Chris Tolles, Steven Berlin Johnson -- 1A12 & 14
5:15pm - 6:05pm		Monitoring Social Media for Fresh, Contemporary, and Reliable Sources Andrew Baron -- 1A12 & 14

Friday, September 19 2008

11:00am - 11:50am		Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World David Armano -- 1A12 & 14
12:05pm - 12:55pm		What Would Google Do? How Media Must Revolutionize Their Thinking Jeff Jarvis, John Byrne, Steve Adler -- 1A12 & 14
2:25pm - 3:15pm		Future of Mobile Social Activity Chad Stoller, Conor Brady -- 1A12 & 14
3:30pm - 4:20pm		Agency 2.0 Rick Webb, Romi Mahajan, Pete Stein, Susan Credle, David Thorpe -- 1A12 & 14