Web 2.0 Expo

Media & Marketing Track

Dates:
  • Jump to a date:
Tracks:
BoF | Design & UX | Development | Event | Finance | Keynote | Landscape & Strategy | Media & Marketing | Performance & Scaling | | Tools & Technology | Web 2.0 at Work | Web2Open | Workshop

Tuesday, September 16

 
9:00AM
- 12:00PM
Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose, Passion, People, and Platforms
 
1:30PM
- 4:30PM
Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
Neil Patel, Chris Smith -- 1A12 & 14

Wednesday, September 17

 
9:00AM
- 9:50AM
Customer Service is the New Marketing
Lane Becker -- 1A12 & 14
 
10:05AM
- 10:55AM
Viral Marketing 2.0
Jonah Peretti -- 1A12 & 14
 
11:10AM
- 12:00PM
Web 2.0 and the Reinvention of Marketing and PR
Brian Solis -- 1A12 & 14
 
1:20PM
- 2:10PM
Web Analytics 2.0: Rethinking Decision Making in a "2.0" World
Avinash Kaushik -- 1A12 & 14

Thursday, September 18

 
10:30AM
- 11:20AM
Man Versus Machine: The New Conundrum of Web 2.0 Advertising Automation
 
11:35AM
- 12:25PM
Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate
Michael Lazerow -- 1A12 & 14
 
2:00PM
- 2:50PM
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
Stephan Spencer -- 1A12 & 14
 
3:05PM
- 3:55PM
The Post-Hype State of Virtual World Marketing: What Works, What Doesn't, and Why
W. James Au -- 1A12 & 14
 
4:10PM
- 5:00PM
Hitting Them Where They Live: The Emergence of Local Online Advertising
 
5:15PM
- 6:05PM
Monitoring Social Media for Fresh, Contemporary, and Reliable Sources
Andrew Baron -- 1A12 & 14

Friday, September 19

 
11:00AM
- 11:50AM
Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World
David Armano -- 1A12 & 14
 
12:05PM
- 12:55PM
What Would Google Do? How Media Must Revolutionize Their Thinking
 
2:25PM
- 3:15PM
Future of Mobile Social Activity
Chad Stoller, Conor Brady -- 1A12 & 14
 
3:30PM
- 4:20PM
Agency 2.0