We all love the idea of “influentials”—those hyper-connected, ultra-respected thought leaders that can make your product reach the tipping point. But have you ever actually met an influential that can repeatedly and consistently make a product go viral? Probably not, because the latest science and real world experimentation shows that “influentials” don’t really exist, that viral growth is partly random, and that riding a wave is much easier than creating it.

In this session, you will learn from a leading viral media expert how to adapt your marketing to a world where ordinary people are the key to word-of-mouth. We will cover the latest scientific theories, look at world real data of successful viral seeding, and explore new tools and applications. Then you can stop wasting time talking to influentials and start riding some good waves.