Jason Fried, 37signals’ president and founder, shares valuable lessons, insightful observations, and the unconventional—sometimes controversial—marketing, business, and product development strategies that have made 37signals one of most influential and successful companies in the Web 2.0 arena.

Topics include tips on collaboration, team size, product road maps, sound decision making, boosting productivity, simplicity vs. clarity vs. complexity, the power of less, copywriting, key questions you should always be asking, and avoiding words that damage morale, make projects late, and inflame the wrong passions.

Jason’s trademark straight-ahead, no BS style is sure to make this session one of the most memorable of the conference.