In Web 2.0, the product is the business: your company lives or dies based on how good your product is. The frenetic pace of Web 2.0 has raised the stakes for everyone involved in product decisions. Product managers, UI designers, and developers all face the constant challenge of figuring out how to make their product better. This session provides a framework for achieving product success.

Come learn best practices in these areas:

Defining what product (and business) success means for your company
Setting clear product objectives
Identifying and measuring key metrics
Assessing the state of your product
Generating and evaluating product ideas
Maximizing how much customer value your development team creates