Cloud computing is self-serve outsourcing for web companies. Clouds give even the smallest startup access to world-class infrastructure that can grow as needed. And developers build apps faster because they start with the building blocks of online applications: authentication, storage, messaging, and the social graph.

But the range of Cloud offerings is daunting. From self-contained development tools to virtual “bare metal,” selecting the right layer of Cloud offerings fundamentally changes how you run your business, what tools you can use, and ultimately how much control you have over your future.

Join this panel of Cloud computing innovators for the silver linings—and dark sides—of the Cloud.