This session focuses on the next wave of social computing—the pending collision course between mobile and location positioning systems, location-based services, and social networks. Location is the ultimate context and with GPS services, it only gets more exciting. Marketers beware: this is the next big thing.

In this session, attendees will learn:

What makes for good location-based services and information

Understanding how to make sure content is contextually relevant

The value of trusted information and data in a location-based context