Future of Mobile Social Activity
This session focuses on the next wave of social computing—the pending collision course between mobile and location positioning systems, location-based services, and social networks. Location is the ultimate context and with GPS services, it only gets more exciting. Marketers beware: this is the next big thing.
In this session, attendees will learn:
What makes for good location-based services and information
Understanding how to make sure content is contextually relevant
The value of trusted information and data in a location-based context