Web copy has advanced to one of the most central parts of a user’s experience. Copy, not rounded corners and gradients, are what makes for an interface that’s usable and useful. If copy is the interface, then what does this mean for user experience professionals? Should we throw out our process? Hire more writers? How do we approach developing content as a crucial component of interface design? Hear from a panel of experts designing today’s top-notch sites how to pay attention to words—from guide copy to user comments to navigation labels—so you can improve the user experience for everyone.