What Would Google Do? How Media Must Revolutionize Their Thinking
If you’re trying to figure out how to succeed in the Google age, what better thing to do than to ask how Google would face your problems and opportunities.
In this session, we will reverse-engineer Google and explore some of the laws and lessons that have made it singularly successful. And then—here’s the fun part—together we will try to apply this way of thinking to a business: namely, BusinessWeek magazine. We will be joined by editors from the magazine as we explore what they have done—they’ve gotten very enthusiastically bloggy, for example—and what they can do in the next phases of Web 2.0.