Measuring ROI around Web 2.0


2:35 - 3:25pm on Thursday, September 18 2008 in A04&05

How do you declare a community successful? The answer depends of course on your business goals. In this session Dave Carter, Awareness Co-Founder and CTO will review:


Concepts for measuring ROI in enterprise social media
Steering the community for higher return
Tangible benefits of enterprise social media