Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
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I wrote a brief review of this session in my personal blog, but I'm now unsure if it's ok or ethical to post the link here :-)
In any case, great session, there's so much money left on the table by not using the ethical SEO techniques you mentioned.
Very solid on the basics of SEO. The social media part though was a little bit weak on the specifics and the "how-to's". Even a few case studies would have made it better.
Looking forward to the more advanced SEO presentation later this week.
Chris - any chance you will post your presentation? I think one of you mentioned that the slides are on this page, but I don't see them
I cannot imagine HOW Neal Patel got the opportunity to speak here. Unprepared, unprofessional and uninformed.
I paid extra money for the workshops to listen to Neal Patel. You have to be kdding! Unprepared and immature. Oh and by the way in Brazil they speak Portuguese.. not Brazilian.
Chris Smith was great. I think I could have come up with a better preso than Neal myself though, sorry. Way too basic.
Chris was a good speaker and, while the subject matter was on the basic side, it was a great primer for the week to come. Chris' company, NetConcepts, has some really nice tools on their Web site (and Stephan Spencer gave a wonderful, advanced SEO talk later in the week.)
Neal - all I can say is, ditto the above comments. 7 slides, typos and not much more than a definition of Digg and Del.icio.us. Thankfully, it was short.
Great "basics" of SEO by Chris. I think Chris can go into more detail next time because most of the audience at Web2.0 should be familiar with the basics. Neil was very uninformative. I would sum his portion up with the following, "hire me to digg you." Lame and unprofessional.
I enjoyed Chris Smith and appreciated his real world SEO examples.
Neil Patel's presentation was embarrassing and thoroughly unprofessional. He said nothing that could not have been learned from a five minute examination of Digg or Del.icio.us
I'm hoping to find out something really useful at this workshop, specially concerning SMO strategies. Don't you guys believe social networks will be the next "browser's homepage" of most users?