Viral Marketing 2.0
We all love the idea of “influentials”—those hyper-connected, ultra-respected thought leaders that can make your product reach the tipping point. But have you ever actually met an influential that can repeatedly and consistently make a product go viral? Probably not, because the latest science and real world experimentation shows that “influentials” don’t really exist, that viral growth is partly random, and that riding a wave is much easier than creating it.
In this session, you will learn from a leading viral media expert how to adapt your marketing to a world where ordinary people are the key to word-of-mouth. We will cover the latest scientific theories, look at world real data of successful viral seeding, and explore new tools and applications. Then you can stop wasting time talking to influentials and start riding some good waves.
comments
and plus Jonah Peretti is an amazing speaker. he's going to be doing a follow up dialogue session at Web2Open - you should check it out:
Entertaining as always but also presented thoughts and ideas for making a difference; multi-seed marketing and contagious media has a value for the "bored at work network."
This session blew my sox off!! My favorite session so far.
Jonah packed the time with ideas, stories and solutions to how to make things go viral - and he was a great speaker to boot
Enjoyed this session very much. Funny, engaging, great nuggets of takeaway info. Will be talking about BWN and HIPPOs for a long time :-)
Great session!
Very entertaining, very valuable information.
Using BWN and HIPPO now in my daily conversations ;)
Great presentation. Engaging, compelling & full of useful information
highly relevant topic, engaging speaker, one of the better sessions I attended
This was a really fun presentation. Great presenters make anything fun.
I rated this as one of my top 3 presentations of the media marketing sessions
I missed this session! Are the slides, or any kind of summary/video available? Couldn't find it in the presentations page.
I really enjoyed. It was one of my favorites presentations. Easy to understand, fun and inspiring.
I am very excited for this session because it is precisely the paradox that I am researching for my PHD in Marketing. Currently, I'm applying to Harvard Business School, Columbia Business School, and Sloan at MIT for doctoral research into web marketing. Please consider me for the free pass for this session!
Shane S.