Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
Track: Media & Marketing
Tags Media & Marketing
This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites.
If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.
Learn how to gain higher rankings through “The Long Tail,” blogs, social networks, widgets, APIs, spiders, and more
Obtain the tools and techniques to “reverse engineer” competing sites that outperform yours in Google
Comments
super actionable session, couldn't take notes fast enough so will definitely be using his ppt;
very engaging speaker
Good speaker, good level of content. Would like to see the other slides he was talking about, seemed rushed to make his points.
Also - give us more secrets!
Stephan presented information that literally helped me change directions with a current SEO challenge I'm working through. Great speaker, awesome material, and within a day he wrote to me and shared both his deck and "more goodies" as he promised to do at the session itself. This guy rocks and I think he could be a potential killer keynote next year. @chrissieb
Very insightful... I loved the fact that he didn't just touch the surface... Stephan Spencer talked about some technical stuff... I think that's what these events are for... Insights... Great presentation !
Great information. It just was a lot for an hour session and as such sometimes went a little too quickly.
The first portion on technical optimization was over my head, but I'm bringing back the advice to our tech team. The content portion was good to know but seemed rushed. Some actionable "how to" advice would have been nice in link building, rather than just a list of websites to research backlinks. Still, some good tricks that I wasn't aware of! Thanks
Spencer maintained a really nice balance between highlighting topics and in-depth explanations. I think the most engaging part was showing how to put his recommendations to use with involvement from the audience. Good stuff.
Very good talk with a lot of examples. Would be nice to have more explainations written on slides.
For us SEO freaks, I thought this was great. I love when asked if anyone knew something and none of knew, I think he took perverse pleasure in that.
where can I get the PPT deck?