Good to Great: Achieving Product Excellence in Web 2.0
Track: Design & UX
Tags Design & UX, product success, best practices, product management, user experience, UI design, product marketing, metrics
In Web 2.0, the product is the business: your company lives or dies based on how good your product is. The frenetic pace of Web 2.0 has raised the stakes for everyone involved in product decisions. Product managers, UI designers, and developers all face the constant challenge of figuring out how to make their product better. This session provides a framework for achieving product success.
Come learn best practices in these areas:
Defining what product (and business) success means for your company
Setting clear product objectives
Identifying and measuring key metrics
Assessing the state of your product
Generating and evaluating product ideas
Maximizing how much customer value your development team creates
Comments
I was hoping for some new insights into product management. It was a good basic overview, but nothing new or interesting for anyone who's been doing this for awhile.
Not an engaging speaker, with slides that were way too complex; Everything was like it came right out of a text book, no real depth... It might have been better if he would have gone more in-depth on a couple of areas instead of briefly covering 20
I enjoyed this presentation - primarily from a basic structure point-of-view - for product managers and other players. Dan seems to have been battle-tested and has experienced some of the ups (and downs) of being a product manager. And, from his POV, the suggestions he gave were definitely valuable and useful for big and small groups.
And - yeah, so his slideware was kind of limited in visuals. But it was clear, concise and useful. And I, for one, am looking forward to a copy.
a good framework that one can tighten or expand for a given company situation. thanks!
Dan's material was scientific and solid. His experience makes him an expert, but he really struggled to connect with the audience and get the audience to engage with himself and with others in the room. Material = great, speaking prowess = not so great.
I agree with Chrissie - if you were looking for a motivational guru, this was not the presentation for you. If you were looking for actionable product management advice, this was excellent. Dan is a numbers guy. He brings the old school requirements for achievement into the web2.0 world. He provides great advice for any company. The slides are useful and I'm bringing them back to my team.
Great job summarizing the difficult tasks of Product Manager's job. I am currently in this position and find myself thinking about much of what was in the talk. On the whole a good, detailed, presentation giving people like me some additional tools with with to evaluate a project, its ROI and its business appropriateness.
I enjoyed this presentation. Gave me some new thoughts about product management and the role of a good product manager.
This is great information and the steps Dan provided on how to be a successful product manager are textbook perfect. However, I believe these methods are only necessary for large companies who would rather spend more time in meetings, talking about data and making predictions than actually building and delivery quality products in a timely manner. I am asked to provide this information and jump through these same hoops in my company and I find the process painful and ineffective. I've consistently watched our competitors beat us with product/feature delivery while we sit around planning, documenting and analyzing.