Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate
Track: Media & Marketing
Tags Media & Marketing, social networks, brand, applications, strategy
Social media is here. According to eMarketer, 37% of adult internet users and 70% of teens use social networking sites monthly. And growth is accelerating. In 3 years, 49% of adults and 84% of teens will be on social networks.
The major social networks have announced plans to open their platforms to developers. This provides media companies and marketers unprecedented, cost-effective direct access to more than 300 million captive and engaged users.
While search dominated the last 5 years of advertising, social will emerge as the leading way for major brands to reach and engage consumers. As such, the social media application is both the new ad unit and the new media property all in one.
Smart brands are leveraging these applications to build a direct, fun, and engaging relationship with millions of consumers. Buddy Media CEO Michael Lazerow will provide in-depth case studies of half-a-dozen social media campaigns that have engaged consumers in a fundamentally better way than email, banners, microsites, and search.
Comments
important topic; would like to hear from agencies about what they (and their clients) are looking for on this front
This was actually a very compelling session. The problem was I bet most could not wrap their arms around what he was saying. But his company gets it.
Great presentation, awesome metrics included in the deck to validate/illustrate each case study/example. Loved that he didn't go overboard on marketing Buddy Media to the audience, rather he almost appeared objective, which for a CEO is an understandably challenge. @chrissieb
The stats and real-world examples were fun and inspiring. I would have liked more "how to" employ branding efforts. But I guess we should hire Michael for that ;)
Engaging session with actionable takeaways. Good examples I have already passed along to colleagues.