Future of Mobile Social Activity
Date: Friday, September 19
Time: 2:25 - 3:15PM
Location: 1A12 & 14
Track: Media & Marketing
Tags Media & Marketing
This session focuses on the next wave of social computing—the pending collision course between mobile and location positioning systems, location-based services, and social networks. Location is the ultimate context and with GPS services, it only gets more exciting. Marketers beware: this is the next big thing.
In this session, attendees will learn:
What makes for good location-based services and information
Understanding how to make sure content is contextually relevant
The value of trusted information and data in a location-based context
Comments
This presentation did a fair job of stating the obvious about the social uses of extant gps technology. However they did not introduce anything exciting or new. Presenters seemed amateurish. Honestly, I cannot believe I sat through the entire thing.
this was a waste of time - no real basic principles or foundation really were articulated - and it was not supposed to be a sponsored session - but they hijacked the group to take them on a ride through drop.io.
I agree. At one point, I thought I was trapped in a timeshare sales meeting! This was supposed to be about ideas and the future, not about marketing this drop.io thing to a captive audience
I thought that drop.io was interesting but wasn't really what I was looking for!
Once again, despite the sessions claim of an overview of the landscape, this was just another vendor sales pitch.
A pretty interesting commercial presentation of their product, but not fulfilling my expectations about a general view on the future of mobile social activity.