Hitting Them Where They Live: The Emergence of Local Online Advertising
Speaker(s):
Chris Tolles, Steven Berlin Johnson
Date: Thursday, September 18
Time: 4:10 - 5:00PM
Location: 1A12 & 14
Date: Thursday, September 18
Time: 4:10 - 5:00PM
Location: 1A12 & 14
Track: Media & Marketing
Tags Media & Marketing
A lively debate and discussion on the different elements of local online advertising: What is it? Who are the players? How is it an exciting marketplace? Why should advertisers care about it?
Hear the differing viewpoints and approaches from success stories to disasters.
Felt a little bit like a sales pitch but did give ideas of How to reach out to people and also possible advertising opportunities that aren't being tapped!