These days, viewers and fans expect more from their favorite TV shows than just 30-60 minutes of on-air programming 12-24 times per year. They also expect more from their show-related web experience than outtakes, bloopers, press photos, and cast bios.

At the same time, producers, programmers, and marketers are looking for outlets for new creative ideas, direct contact with their audiences, immediate feedback, and new revenue streams.

We’ll describe how one media company has utilized 2.0 platforms to engage its audience beyond not only the linear television experience, but beyond the typical web page experience as well.

The session will concentrate on some lessons learned from multiple experiments with social platforms and media; including blogs, social networking, viral marketing, widgets, and user-generated content.

The examples we use will be from an entertainment and media perspective, but the goal is to examine common strategic pitfalls and success stories that can be applied to multiple disciplines.