Agency 2.0
Review this session
2.86 (7 votes)
4.00 (1 vote)
3.00 (1 vote)
2.00 (1 vote)
3.00 (1 vote)
4.00 (1 vote)
Speaker(s):
Rick Webb, Romi Mahajan, Pete Stein, Susan Credle, David Thorpe
Date: Friday, September 19
Time: 3:30 - 4:20PM
Location: 1A12 & 14
Date: Friday, September 19
Time: 3:30 - 4:20PM
Location: 1A12 & 14
Track: Media & Marketing
Tags Media & Marketing
The 2.0 web world is more than just embedded technology – it is a philosophy. Agencies who embrace this thinking are more flexible, agile and innovative in their strategy and approach. Staying on the cutting edge means more than just pitching 2.0 campaigns; it means the evolution of departmental structure, organizational culture, and strategy. It also means redefining collaboration. This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.
Comments
A decent session that raised some good ideas, but could have been improved with more concrete examples of agencies that adapting well.


Please don't have roundtables as the last sessions