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The Moonwalking Bear: What Traditional Business Really Needs to Know About Web 2.0

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3.82 (11 votes)

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Speaker(s): /talk/by_speaker/147073
Date: Wednesday, September 17
Time: 9:00 - 9:50AM
Location: A01&02

Track: Sponsored Sessions
Tags Sponsored Sessions, relationship-building, customer service, business strategy

Based on direct experience consulting in the field, this seminar is geared for executives and professionals working in “traditional” (non-Internet native) business. We’ll explore the underlying organizing principles and success factors in building and executing a Social Web strategy, specifically:


What it takes to build a listening organization
Moving the company towards intimate customer relationships
Promoting employee and customer-led innovation

Comments

Didn't rock my world, but definitely touched on key points and I walked away with some good information.

Overall, I very much enjoyed the session

 

I really thought Joshua-Michele Ross was a fantastic speaker. I really enjoyed this well-prepared talk and will be going over my notes for a while. Admittedly for beginners, but there were a few of us out there.

 

Informative, but not groundbreaking

 


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