Measuring ROI around Web 2.0


11:35 - 12:25PM on Thursday, September 18 in A04&05

How do you declare a community successful? The answer depends of course on your business goals. In this session Dave Carter, Awareness Co-Founder and CTO will review:


Concepts for measuring ROI in enterprise social media
Steering the community for higher return
Tangible benefits of enterprise social media



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